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5 Ways Your Brand Can Champion Diversity, Equity, and Inclusion Beyond Black History Month
With such a fine line between authenticity and performative activism, how can we help ensure brands approach these important conversations in a way that moves the needle forward, not only for business success but for the progression of the movement?
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Build Your Communications Strategy Around the Customer Journey
Back in March 2020 when the pandemic first forced businesses to shift to WFH and brands were examining how they talked to customers that demonstrated empathy, clients started asking a lot larger purpose-related, brand strategy-type questions.
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Amazon’s Goal Isn’t to be the World’s Biggest Store
The parochial view of Amazon is they’re a high-volume store that struggles with thin profit margins. Water cooler stock experts marvel at its high stock price and crow about its measly profits. Here’s some free advice: don’t listen to the arm-chair experts.
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Six Ways Marketers Can Use Segmentation to Improve ROI
In marketing, the more precisely you can define your audience, the more accurately you can predict whether that audience contains your best prospects – and the more quickly you can use that knowledge to find and convert more customers. And one key tool that helps you do that is segmentation.
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Banks And Credit Unions Get More Through Marketing Automation
To provide a good customer experience across multiple channels, banks and credit unions will need to think more about bringing channels together, and a good first step is through marketing automation.
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Women In Leadership: Redefining The Language Of Success
Last year, on International Women’s Day 2020, a female-led team at AnalogFolk launched BigUp.AI – a digital language tool that gives women the confidence to get ahead in their career by helping them express their strengths with impact instead of downplaying them.
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The Changing Face of Travel & What that Means For Marketers
I believe there are five trends that have either emerged or will continue to emerge as we move into the post-COVID era which can inform how we craft content and target advertising, designed to engage potential guests.
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Why In-House Teams Will Still Require Agency Partners
Programmatic advertising is a lot like Formula 1 auto racing: The technology is powerful, but in order to actually win races, it needs to be driven by seasoned experts.
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Reports Of TV’s Death Have Been Greatly Exaggerated
A balanced media mix will always be important to advertising. But driving business growth relies on facts you can trust, and our research underlines just how powerful TV continues to be.
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In 2021, Fan-Focused Digital Events Provide Unique Opportunities for Brands
Looking into what 2021 holds for marketers, brands have a timely opportunity to embrace the growth of digital events–with a focus on fans as a keystone component.
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How Your Brand Can Empower Wellness in 2021
What can brands and marketers do to benefit consumers during this crucial period of their lives? Our friends at Healthline Media have created their 2021 Fitness Forecast to answer that very question.
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Content Publishers Made 2020 a Transformative Year for the Business of Partnerships
Over the course of the tumultuous year, we observed that content publisher partners experienced material year-over-year growth despite it all, a trend that validated their very emergence as key contributors in the affiliate marketing channel.
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2021 in Advertising: Picking Up the Pace to the Finish Line
I’m no Paula Radcliffe, as anyone who has seen me run can testify, but we’ve all been on a marathon over the past twelve months and I, for one, think the finishing line is in sight.
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Black History Month Is Not an Activation
In years past, diversity, equity and inclusion were causally applied in the experiential marketing industry. The social events of 2020, however, have created a spirit of intentionality.
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How Brands Can Move from Forced to Focused Evolution in 2021
Going into 2021, it’s time for brands to reset and reclaim control of their destinies. 2020’s stop-gap solutions and quick pivots might have kept the lights on. But did they position your business for the long-term road ahead?
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What Happens Post-Cookie?
Since Google announced the phase-out of the third-party tracking cookie last year, the digital ad industry has been scrambling to prepare for a change in how business is done.
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3 Ways Beauty Brands Can Stay Ahead In The Race For Virtual Engagement
Amanda Glasgow, creative director EMEA at digital consultancy Appnovation, explores the digital tactics that beauty brands need to stand out in a cutthroat sphere.
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Video, Meet the New Audio Star: Clubhouse
Clubhouse, a new invite-only “drop-in audio chat” app available on iOS, is gaining momentum. Launched in March 2020, Clubhouse is the latest platform making brand marketers take notice of the power of audio as a communication channel.
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How To Make Sure Your CTV Inventory Is In The Right Hands
Despite relations between advertisers and publishers having their moments, both parties go above and beyond in their troubleshooting techniques to make them work.
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3 Ways to Adopt the New “Always On” Approach to Cultural Marketing
It’s Black History Month and the traditional time for brands to roll out their marketing efforts and key into the demographic around this space.
