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A How To Guide To Sustainability in Experiential
Below is a ‘how-to guide’ of practical tips to reduce experiential’s environmental impact. Whether you decide to implement them all or begin with just a few, every step taken is a valuable one.
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What Brands Need To Know About Their Audience Post-COVID
Shifts in the environment have naturally created shifts in our psychology and behaviour, and it’s made the common phrase “‘you want what you can’t have” seem ever more poignant.
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Publishers Are Taking a Bite of the $161 Billion Local Ad Market
Google and Facebook may have prioritized advertising tools for small businesses, but there’s no reason why other publishers can’t prove their worth to this vast set of buyers.
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With the Amazon Tsunami Upon Us, Marketers Must Develop Tools to Ride the Wave
E-commerce took on even greater importance in 2020, so why are advertisers still focused on Facebook and Google?
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Bring Multiplayer AR Alive with Interactive Physics
As augmented reality experiences have become more mainstream, they have also become more and more robust, looking and feeling realistic. But until recently, they have been largely confined to a single-user experience.
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Three Trends That Will Dominate B2B Digital Marketing in 2021
Our dynamic market creates opportunities for businesses to grow faster, but only if they’re ready to capitalize on our new market realities.
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After a Tumultuous Year, What’s Next for Esports in 2021?
No one could have imagined back in last December what 2020 would turn out to be in the world of esports and gaming.
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Welcome to the Consent Economy: Programmatic in the Post-Cookie World
First, it was the cookie. Then the IDFA. Both Google and Apple are, in their typically outsized manner, accelerating industry trends.
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Hey Brand Advertisers, There are 300 Million Brand Safe Places Waiting For You
Brand advertisers are understandably anxious about brand safety but there’s actually some good news on that front.
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Online Digital Identity: A Tale of Two Internets
The internet has always represented an amalgamation of anonymous activity and authenticated users, with the balance of power between these two diametric views of online behavior swinging dramatically throughout the digital age.
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Small Business Optimism Persists, Despite the Pandemic
Businesses and consumers alike are finding ways to adapt and stay resilient during these unprecedented times.
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10 Tips to Stop Screen-Based Headaches
Screen time can trigger migraines and tension-based headaches. Dr. Charisse Litchman explains how to stop them before they start.
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The CMO’s Guide to Ad Fraud
What if you could increase the accuracy of your performance data, reduce wasted cost and reinvest the savings in brand-building initiatives?
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To Meet the Needs of Large Enterprises, CDPs Must Evolve and Handle Data at Massive Scales
As enterprise-scale consumer brands face the disruptions caused by COVID-19, their needs eclipse and transcend the marketing use case for CDP technology.
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How Organizations Can Cut Through The Social Media Noise In The New Year
Misinformation and disinformation ran rampant in a year marked by a global pandemic, a U.S. election, racial unrest, climate disasters and an economic downturn.
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There’s No Going Back to Normal (But That’s a Good Thing)
I’d like to take you back to about ten years ago—when advertising was still “easy,” and you asked your agency to create a TVC. Both production and media budgets were solid.
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The TV Ecosystem Cannot Support the Supply Chain Economics of the Open-Web DSP
With every new phase of the TV landscape’s evolution over the past decade, traditional capabilities have fallen closer in line with digital media.
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How the “New Normal” Should Influence Your 2021 Media Mix
Going into 2021, if you’re not considering modifications to the media strategy you laid out a year ago, you’re likely neglecting new opportunities.
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Unlock Online Potential with the Power of Strategic Video Content
If you lead a modern business, you know that your online presence is a crucial component of your financial success.
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Yellow & Gray: What the PANTONE Colors of the Year Say About Our 2021 Outlook
A few weeks ago, Pantone announced the 2021 colors of the year. Yellow and Gray. Two colors that in ordinary times are fine, not striking.
