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Beyond Last Click: Measuring What Actually Drives Growth
On this episode of Modern Marketing and Measurement, I’m joined by Henry Innis, Co-Founder and CEO of Mutinex.
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Why Your TV Budget Needs A Partner
Every scene is a potential brand moment. The question is whether you’re in them.
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When Fandom Outperforms Personalization: What Marketers Can Learn from Communities That Actually Connect
For marketers facing personalization fatigue, the solution isn’t more precise targeting. It’s more meaningful presence.
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The Walking Dead of Advertising: Why 66% of Agencies Are Stuck in AI Purgatory
The agencies that move decisively in 2026 will look back on this moment as the inflection point. The ones that don’t will wonder why they missed it.
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How to Make Your Content AI-Citable: The New Rules of Structure, Social, and Signals
By embedding these questions into your content process, you make every page more likely to surface in AI answers, without sacrificing human readability.
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Ideas With Consequences — Leeann Leahy on Leading an Independent Agency Into Its Next Chapter
What does it take to build a nationally competitive agency from Portland, Maine — and keep it independent for 33 years?
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TV Is Shifting to Performance. Audio Should Follow
Audio already has the audience and the cultural relevance. Now it’s time for it to earn its performance credentials.
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What Immediate’s 2026 Travel Research Means for Marketers
The brands that win will be those that show up early, align with passions, and use trusted environments, combined with smart first-party data targeting, to influence decisions before a booking is made.
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Why Off-Site Retail Media Is Growing Twice as Fast as On-Site
Commerce media spent its first decade inside walled gardens. The next decade will be defined by what happens now that it’s free.
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For Netflix, Live Events and Warner Bros. Are a 1-2 Punch
Netflix isn’t betting on any single show to secure its future. It’s betting that habit, built from moments that bring people in and libraries that keep them there, is the most defensible advantage in modern media.
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Luxury, Reimagined: How AI Experiences Are Elevating the Digital High-End Customer Journey
Luxury will always be defined by craftsmanship and creativity. But in the modern era, digital experience is becoming just as important as physical expression.
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Stop Trying to Fool People: How Movers+Shakers Uses AI to Amplify Creativity, Not Replace It
Jeff MacDonald, Director of Innovation and Technology at Movers+Shakers, joins us to unpack what separates AI gimmicks from true creative acceleration.
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Retirement Doesn’t Suit Brand Mascots
Advertising has yet to determine how brand mascots can successfully retire, if they should retire at all.
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The Agentic Era Is Here – But the Industry Still Has to Earn Its Way Into It
The agentic era is here. The question is, will we shape it with intention, or will we let it shape us?
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Entertainment Didn’t Just Enter the C-Suite. It Came Back
Pam Kaufman’s hire marks the end of pretending this was optional, at least for brands that want to stay culturally present.
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Experts On How to Build Trust Amid Uncertainty
Sandra Sucher, Professor of Management Practice at Harvard Business School, and David Bersoff, Head of Research at the Edelman Trust Institute, join Justin Blake, Executive Director of the Edelman Trust Institute, to discuss their recent article from HBR.org
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Love, Actually (Is a Full-Funnel Strategy)
February campaigns should be a ramp up that starts off slow before building to Valentine’s Day.
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AI Transformation is Poised to Disrupt the Agency Model – How Agencies Can Come Out on Top
The future belongs to those who control and take ownership over their data. For agencies who embrace this in 2026, the future is bright.
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Breaking Past Media: Rethinking MMM as a Business Driver Mix
Today on Modern Marketing and Measurement, I’m joined by Karen Kaufman, Global Chief Strategy and Growth Officer at Gain Theory.
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The End of Burst-Only Influence: Why Brands Must Build Always-On Creator Programs
The future of brand influence is not about the loudest single moment. It is about the longest presence.
