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Taking Identity Back Home: Why CTV Needs IP-Based Identity
As marketers shift more budget into connected TV (CTV), identity continues to be the biggest success hurdle for the channel.
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Transparency, AI and the Shift to Curation – an Ad Network’s to-Do List in Wild Times
David Nelson, co-founder and CEO at Limelight Inc. praises the multifaceted expertise of ad networks in managing the omni-chaos of today’s programmatic space, and offers one critical piece of advice
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Q&A with Andy Marrs, Global Client Partner, Vidmob
As pressure mounts for marketers to prove what truly moves the needle, a new frontier is emerging inside Marketing Mix Models: creative effectiveness.
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Who Will Win the User? The High-Stakes Battle for the AI Interface and Its Impact on Retail Media
The future of retail media hinges on a single question: Who wins the user?
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Why Agentic AI is the Next Customer Experience ROI Breakthrough
Agentic AI is eating the world because it tells systems and processes what to do — across your entire stack.
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Stewart “Brittlestar” Reynolds on Trust, Humor, and Staying Relevant
Digital creator Stewart Reynolds – aka “Brittlestar” – joins Edelman’s Jackie Cooper to explore how creators build trust in an era of constant reinvention.
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Rethinking Marketing Effectiveness: Multi-Modal Measurement Turns Marketers Into Detectives
The year 2025 has brought back onto the agenda the legacy systems of measurement and decreasing usefulness under the weight of accelerating signal loss.
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Retailers Are Moving Into AI Search. Publishers and Creators Can’t Afford to Sit Out
Here’s the uncomfortable truth: Every product search that starts inside an AI assistant is one less opportunity for a publisher or creator to influence the shopper.
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Win $10,000 Worth of Media in OUTFRONT’s Holiday Sweepstakes
We’ve just launched our first-ever Holiday Sweepstakes, with ten grand prizes for ten small businesses in ten cities: $10,000 in IRL ad media, each.
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Why Voice Commands are Giving CTV its Wonka Moment
CTV advertising is one of the fastest-growing areas of marketing worldwide, and voice commands are the new frontier. It’s not a chocolate bar coming through your TV, but it’s getting pretty close.
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Marketing Leaders Don’t Believe They Can Attribute ROI to Their Tech Stack. They’re Wrong.
A well-designed martech stack leads to better personalization, drives more sales at velocity, and gives clear oversight into the specific actions that move the business.
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Nicole Parlapiano on the Art and Science of Tubi’s Creativity
In this episode of The Sonic Truth, host Scott Simonelli sits down with Nicole Parlapiano, Chief Marketing Officer of Tubi, for a deep dive into the rapidly shifting world of connected television (CTV).
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Europe’s Independent Ad Tech Advantage: Transparency, Identity, and What’s Next
In this episode of Modern Marketing and Measurement, Phil Acton, Country Manager UK at Adform, joins the show to explore how Europe’s independent ad tech is reshaping modern marketing through greater transparency, stronger identity foundations, and a more privacy-first approach.
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Certainty Is the New Creative Catalyst
As AI accelerates and marketing budgets tighten, creativity is thriving in chaos, but only when guided by clarity. The boldest ideas are coming from brands that turn evidence into conviction and use data to bring creative freedom.
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Winning the Checkout Race This Holiday Season Depends on Content, Timing and Momentum
Marketers cannot overlook top- and mid-funnel tactics if they want to make a real impact in peak shopping season.
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The Real Battle for Marketing ROI Will Be Won in Incrementality, Not Attribution
Attribution can tell a story. Incrementality tells the truth. And in a world defined by shrinking signals and rising expectations, the truth is what will win the battle for ROI.
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From Fragmented to Unified: The Next Phase of Local Ad Sales
The next phase of local ad sales won’t involve chasing the newest channel or adopting the latest acronym.
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Leaning In, Speaking Up, and Changing Everything: Chemistry President Taylor Guglielmo on Leadership, Advocacy & The Power of Women Who Act
In a conversation that is equal parts deeply personal and fiercely inspiring, Taylor traces her unconventional career path from Pentagon intern to agency president.
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Why Q1 Is the Perfect Time to Experiment (and Fail)
The brands that learn fastest from their failures will be the ones leading the pack by year-end. Start building that capability now, while you have the space to get it right.
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“Going Viral” Is Overrated: Why Brands Need to Focus on Earning Cultural Citizenship If They Want to Survive 2026
Going viral is a sugar rush. Belonging builds enduring brand equity—the kind that keeps you relevant long after the spotlight fades.
