Power-Up Your Retail Media Strategy
There’s a lot of buzz around Retail Media with new opportunities for advertisers emerging all the time.
We’ve included insights from global thought-leaders in the space talking at our Advertising Week events around the world to garner an insider perspective on what Retail Media means to the biggest brands and advertisers right now, and where it’s heading in the future.
Watch Babs Kehinde, Senior Director – EMEA at PubMatic, give an online advertiser’s perspective on the future of Retail Media and what’s next in shopping commerce from this AWEurope 2022 session.
Learn the insights from Forrester’s research with Senior Analyst, Nikhil Lai in this video from AWNewYork 2022.
Here you can glean insights from dentsu X, Publicis Groupe, The Mars Agency, and Catalina as they join GSTV President and CEO, Sean McCaffrey.
Watch It Pays to Network: How Retail Media Networks — and Beyond — Can Help You Grow from AWNewYork 2022 to hear more.
Delve into the commerce media trend with representatives from retail, agency and tech and see how advertisers and media owners are working together to bring richer experiences to consumers in this session from AWEurope 2022.
You May Also Like
Identity’s Next Challenge: Why Accuracy Matters More Than Ever
The past several years have produced a wave of innovation focused on preserving addressability as signals became more fragmented and difficult to access. But preserving addressability was only the first challenge.
If Your Brand Isn’t Showing up in YouTube Search, It’s Already Falling Behind
By Jackie Swansburg Paulino, CPO, Pixability The Race to Win AI Search Begins on YouTube For years, brands have thought about YouTube primarily as a video platform- a place to […]
Outcomes Are Not a Buzzword. But We’re Treating Them Like One.
By Ryan Schaumburg, PadSquad Every few years, advertising finds a new word to rally around. For a while, in the early days, it was reach. Then it was attention. Now […]
