Rebooted and Rewired: Taking Transformers to YouTube
Transformers One: New Adventures is more than a web series. It’s a case study in how iconic franchises can evolve through platform-first storytelling and creator-led content.
In this behind-the-scenes session, you’ll hear how Hasbro and TheSoul Publishing brought a bold new vision to Transformers through a 14-episode, stop-motion YouTube series infused with meme-worthy humor, lo-fi creator aesthetics, and a strategy built for global, Gen Alpha audiences.
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