Retail Media 2.0: How Creative Technology is Driving Engagement and Performance
The retail media landscape is evolving rapidly, and TripleLift is at the forefront of this transformation. In this session, Frazer Locke, TripleLift’s Head of International, will explore how brands can leverage creative technology to unlock new, high-impact retail media formats that go beyond standard placements.
You May Also Like
Identity’s Next Challenge: Why Accuracy Matters More Than Ever
The past several years have produced a wave of innovation focused on preserving addressability as signals became more fragmented and difficult to access. But preserving addressability was only the first challenge.
If Your Brand Isn’t Showing up in YouTube Search, It’s Already Falling Behind
By Jackie Swansburg Paulino, CPO, Pixability The Race to Win AI Search Begins on YouTube For years, brands have thought about YouTube primarily as a video platform- a place to […]
Outcomes Are Not a Buzzword. But We’re Treating Them Like One.
By Ryan Schaumburg, PadSquad Every few years, advertising finds a new word to rally around. For a while, in the early days, it was reach. Then it was attention. Now […]