Rivals: From Bonkbuster to Blockbuster
Jilly Cooper’s Rivals has leapt from the page to the screen, bringing its delicious mix of sex, power, and 1980s English society drama to a new generation. This panel unpacks the journey of adapting the beloved novel for television, the timeless allure of racy storytelling, and how nostalgia-fueled entertainment creates opportunities for brands to engage with an eager audience.
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