Searching for More: How Hyundai improved performance on Google with Agentic AI
The world of search is changing dramatically, moving beyond simple text queries. This evolution, coupled with marketing fragmentation and siloed teams, challenges CMOs. But Agentic AI offers a new path forward, bringing brands like Hyundai to the forefront of this new search era. Discover how, alongside Google, Hyundai, Making Science, and Forrester, Agentic AI unifies media, scales creativity, and ensures brand safety, enabling brands to adapt and thrive in the dynamic world of search.
You May Also Like
Identity’s Next Challenge: Why Accuracy Matters More Than Ever
The past several years have produced a wave of innovation focused on preserving addressability as signals became more fragmented and difficult to access. But preserving addressability was only the first challenge.
If Your Brand Isn’t Showing up in YouTube Search, It’s Already Falling Behind
By Jackie Swansburg Paulino, CPO, Pixability The Race to Win AI Search Begins on YouTube For years, brands have thought about YouTube primarily as a video platform- a place to […]
Outcomes Are Not a Buzzword. But We’re Treating Them Like One.
By Ryan Schaumburg, PadSquad Every few years, advertising finds a new word to rally around. For a while, in the early days, it was reach. Then it was attention. Now […]
