Social Media in 2025: Consumer Insights Behind the Trends
People assume that new will replace old. On social, stories offered an alternative to posts, niche apps were expected to grab more seats at the table, video replaced text, and AI influencers have started pushing out content faster than real ones. It’s easy for businesses to jump the gun. But consumer attitudes and behaviors move slower than the technologies driving them and old habits really do die hard. We’re serving up the top changes occurring over the last year, and suggesting ways for brands to prepare for what’s next.
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