Strictly Come Watching: British TV’s Evolution Beyond the Streaming Wars
Traditional TV started 2024 with a bang — with ITV’s Mr Bates vs. The Post Office’s show drawing 15 million viewers and 7 million viewers tuning in live for The Traitors finale on BBC One — but what is the real story behind this, and where is British TV heading?
This session offers a deep dive into the current market, the explosion of viewer choice and the challenges posed by this next phase of the streaming era. Together TV hosts a lively exploration of shifting audience dynamics with senior marketers at BBC, ITV and Channel 4.
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