The Disability Disconnect in Advertising
Even though brands are pushing for representation, they often miss the mark in their inclusion efforts. Diversity can become tokenism instead of working to move the needle forward. In a recent survey, a third of adults had not seen persons with disabilities represented in marketing content during the last 6 months. This disconnect in inclusion not only misrepresents the world we live in, but also reinforces existing stereotypes among public perceptions of this vibrant community. Brands can – and must – do better.
You May Also Like
Identity’s Next Challenge: Why Accuracy Matters More Than Ever
The past several years have produced a wave of innovation focused on preserving addressability as signals became more fragmented and difficult to access. But preserving addressability was only the first challenge.
If Your Brand Isn’t Showing up in YouTube Search, It’s Already Falling Behind
By Jackie Swansburg Paulino, CPO, Pixability The Race to Win AI Search Begins on YouTube For years, brands have thought about YouTube primarily as a video platform- a place to […]
Outcomes Are Not a Buzzword. But We’re Treating Them Like One.
By Ryan Schaumburg, PadSquad Every few years, advertising finds a new word to rally around. For a while, in the early days, it was reach. Then it was attention. Now […]
