The Fandom Advantage: How Strategies Can Fuel Brand Growth
This session explores how sports fandom provides a model for brands to move beyond transactional loyalty and foster true fans. We’ll discuss insight from our research that reveals how embracing fandom principles such as community, identity, gamification, recognition, and personalization allows consumer brands to unlock deeper engagement and lasting advocacy — particularly among Gen Z, who expect authenticity, interactivity, and participation.
You May Also Like
Identity’s Next Challenge: Why Accuracy Matters More Than Ever
The past several years have produced a wave of innovation focused on preserving addressability as signals became more fragmented and difficult to access. But preserving addressability was only the first challenge.
If Your Brand Isn’t Showing up in YouTube Search, It’s Already Falling Behind
By Jackie Swansburg Paulino, CPO, Pixability The Race to Win AI Search Begins on YouTube For years, brands have thought about YouTube primarily as a video platform- a place to […]
Outcomes Are Not a Buzzword. But We’re Treating Them Like One.
By Ryan Schaumburg, PadSquad Every few years, advertising finds a new word to rally around. For a while, in the early days, it was reach. Then it was attention. Now […]
