The FAST Lane Isn’t for Cruising: How the Acceleration of Free Streaming Media is Reshaping the Marketing Landscape
With 1-in-4 viewers reporting watching free ad-support TV each day, the “FAST lane” has proven to be a powerful tactic marketers can no longer ignore. But with the proliferation of choices, subscriptions, platforms, and content, finding these already leaned-in audiences can prove to be a challenge for brands and advertisers. In this session, join Amy Leifer and Vikash Sharma of DIRECTV and Media Cartographer Evan Shapiro as they illustrate how marketers can benefit from leveraging the power of FAST.
You May Also Like
Identity’s Next Challenge: Why Accuracy Matters More Than Ever
The past several years have produced a wave of innovation focused on preserving addressability as signals became more fragmented and difficult to access. But preserving addressability was only the first challenge.
If Your Brand Isn’t Showing up in YouTube Search, It’s Already Falling Behind
By Jackie Swansburg Paulino, CPO, Pixability The Race to Win AI Search Begins on YouTube For years, brands have thought about YouTube primarily as a video platform- a place to […]
Outcomes Are Not a Buzzword. But We’re Treating Them Like One.
By Ryan Schaumburg, PadSquad Every few years, advertising finds a new word to rally around. For a while, in the early days, it was reach. Then it was attention. Now […]
