The Gaming Media Mix: Buying, Measuring, Scaling
Gaming is not a single channel, it’s an ecosystem spanning console, PC, mobile, esports, and UGC. For advertisers, the challenge is how to balance premium integrations with scalable, performance-driven media. This panel will explore where gaming fits in the broader media mix and how brands can measure success across channels. Panelists from Activision, Publicis Media, and Playstation. will share strategies for buying, scaling, and proving impact in gaming.
You May Also Like
Identity’s Next Challenge: Why Accuracy Matters More Than Ever
The past several years have produced a wave of innovation focused on preserving addressability as signals became more fragmented and difficult to access. But preserving addressability was only the first challenge.
If Your Brand Isn’t Showing up in YouTube Search, It’s Already Falling Behind
By Jackie Swansburg Paulino, CPO, Pixability The Race to Win AI Search Begins on YouTube For years, brands have thought about YouTube primarily as a video platform- a place to […]
Outcomes Are Not a Buzzword. But We’re Treating Them Like One.
By Ryan Schaumburg, PadSquad Every few years, advertising finds a new word to rally around. For a while, in the early days, it was reach. Then it was attention. Now […]
