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Advertising Week
  • AW Events
    • AWEUROPE 2026
    • AWNEWYORK 2026
    • AWLATAM 2026
    • AWASIA 2025
    • VIEW ALL EVENTS
  • AW360
    • Content Hubs
      • AWNewYork Content Hub
      • AWEurope Content Hub
      • The Social Element Hub
      • Amazon Ads Small Business Playbook
      • Commerce Media Insights Presented by Kinective Media
      • AI-Powered Marketing Insights from Google & YouTube
    • Madison Avenue Walk of Fame
    • AI
    • Brands + Marketers
    • Culture
    • Gaming + Esports
    • Modern Marketing + Measurement
    • Retail + Commerce
    • SIGHTLINE
    • SMB
    • Sports + Entertainment
    • Storytelling + Media
    • Tech
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    • TV + Streaming
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    • Produ
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The Messy Parts of Leadership: Building Resilient Brands and Communities
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The Messy Parts of Leadership: Building Resilient Brands and Communities

Growth is rarely a straight line. The most valuable lessons come from the messy parts, the pivots, setbacks, and challenges that shape leaders. Join Maryam Banikarim, former CMO at Hyatt, Gannett, and Univision and now Chair of the WSJ Institute’s CMO Council and WSJI CMO Summit, with Justin Cooke, Chairman of Path7. They’ll explore how purpose, resilience, and community can strengthen B2B brands and leadership in turbulent times.

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Tags: AWNewYork 2025 Sessions, Brands + Marketers

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Ultimately, immersive design is a way of respecting fans’ time. When marketers invite them into the story, whether that’s a league narrative, a franchise universe, or a streaming world, marketers are signaling that they’re not just an audience, but a crucial part of the show.

AI Is Rewriting the Rules of Omnichannel Advertising

The future of omnichannel advertising isn’t simply about automation. It’s about connected intelligence.

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LATEST POSTS

  • Sports Marketing Has Outgrown the Broadcast

  • How to Build an Immersive World Inside a Sports Arena

  • AI Is Rewriting the Rules of Omnichannel Advertising

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  • Retail Media Has Been Measuring the Wrong Things. Hear From Inmar Intelligence’s Leah Logan

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