The Post-Cookie World
What does the future of digital marketing beyond the era of third-party cookies look like?
Presented with OpenX
The deprecation of third- party cookies on Google Chrome marks the end of an era in advertising. But the impact that this has will vary across different parts of the industry. While the increased difficulty in tracking consumers across the internet will pose challenges, these changes will also open new opportunities and ways to create a better user experience.
To explore the breadth of this topic, programmatic advertising technology company OpenX has partnered with Advertising Week to ask industry experts to share their opinions, experiences and insights and to shine a light on the future of digital marketing once third-party cookies are no more. This report, ‘The Post-Cookie World’ lays out the challenges and opportunities for marketers over the upcoming year.
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