Who Is Watson? A Masterclass in Brand Storytelling
Go behind the scenes of Who Is Watson, Transmission’s debut original documentary, and hear how its creators turned a complex AI innovation into a pop culture milestone.
Join us as we unpack the pivotal brand storytelling strategy that made IBM’s Watson a household name, revealing how CMOs can take bold creative risks, leverage cultural platforms and shape narratives that break through in today’s oversaturated market.
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