On this episode, we sit down with Richard Exon, Co-Founder at Joint, to talk about why independent agencies are having a moment. We cover what independence actually unlocks—from faster decision-making to tighter collaboration—how talent and clients are rethinking what they want from agency partners, and why new tech is making it easier than ever to compete without the traditional scale of a network.
The past several years have produced a wave of innovation focused on preserving addressability as signals became more fragmented and difficult to access. But preserving addressability was only the first challenge.
By Jackie Swansburg Paulino, CPO, Pixability The Race to Win AI Search Begins on YouTube For years, brands have thought about YouTube primarily as a video platform- a place to […]
By Ryan Schaumburg, PadSquad Every few years, advertising finds a new word to rally around. For a while, in the early days, it was reach. Then it was attention. Now […]