Why is Colonel Sanders Missing Two Front Teeth?
2025 continues to be the year of brand mascot firsts including the first time a character has ever intentionally lost their two front teeth.
Canada’s hockey season is well underway and KFC Canada and Courage, their creative agency of record, are showing their support with a fan-friendly campaign. Look closely at the black tape used and you’ll realize it’s actually hockey tape.
The Colonel might be missing a few pearly whites, but he’s still all smiles, and full of grit and determination, because it’s hockey season.
Speaking of grit, being sans front teeth isn’t likely to stop the Colonel from enjoying a bucket of fried chicken. That’s what those back molars are for.
About the Author
Heather Taylor is the senior writer and editor-in-chief of PopIcon, Advertising Week’s blog about brand mascots. Got a pitch on brand mascots or want to wax nostalgic about characters? Drop her a line at howveryheather@gmail.com.
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