Dr. Megan Ranney, Dean of Yale School of Public Health, joins Justin Blake, Executive Director of the Edelman Trust Institute, to explore how trust shapes the way people navigate health information, advice and care. Drawing on insights from the 2026 Edelman Trust Barometer Special Report: Trust and Health, they discuss information overload, the growing role of trusted messengers, and how community-rooted communication can help public health better serve people and earn trust.
Identity’s Next Challenge: Why Accuracy Matters More Than Ever
The past several years have produced a wave of innovation focused on preserving addressability as signals became more fragmented and difficult to access. But preserving addressability was only the first challenge.



