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How to Leverage Pop Culture to Create Social Media Content That Captivates and Converts
In an increasingly crowded and fast-paced social media landscape, leveraging pop culture in your social media content can be a powerful tool to help you and your brand stand out from the competition.
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The Case for Brands… and Why We Need Them Desperately
There are times where we should let brands do what they do best and there are other times where it’s incredibly rewarding to push forward. The challenge in branding is recognizing when these moments are, and seizing them.
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The Art of Ignorance: Brands Must Look First, Ask Questions Later
As we usher in a new year, this wave of companies and how they reinvent themselves is not just rebranding their products, identities, slogans and narratives.
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All for One! How Accessibility Unlocks the Secret to Radical Innovation
A new chapter of user-centred innovation is here, and it’s all about going beyond the average and expected.
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AI vs. Human-Generated Content: A Data-Driven Look at Which Resonates Best with Consumers
The future of content isn’t a binary battle between robots and humans; it’s an intricate tango where both partners bring their unique talents to the floor.
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2024: A Year for New Year Revolutions
In times of uncertainty, it’s easy to focus on the things outside of our control. Instead, we’d be better off focusing on the things we can control, such as enacting real change within our organisations by making culture a focus for the year ahead.
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The Top Five Transformational Marketing Trends Converging in 2024
Consumers will come to expect more individualized attention and curation from brands, whether digitally or IRL, in 2024. The companies that anticipate these trends and take bold action to eclipse consumers’ expectations will thrive.
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As the UK Government Backtracks on Net Zero, It’s Time for Advertisers to Step Up
The recent King’s Speech is now the bellwether for anti-climate prevarication, and for advertisers, it hammers home the need to push in the opposite direction; and aim even higher in creating the reductions we need.
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Pushing Sales Higher — What Cannabis Brands Should Consider When Seeking Celebrity Endorsements
Though it was previously believed that celebrity endorsements had a limited impact on cannabis sales, the reverse appears to be true. Celebrity marijuana brands seemingly outsell brands with less star power,
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Reasons to Be Cheerful in 2024
Unless you spent 2023 hibernating under a rock you’ll know that it was a big year for AI – entering the mainstream and hitting the headlines. And 2024 is set to be even bigger.
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Emotional Targeting in Content Marketing: Leveraging Psychographic Segmentation for Audience Connection
As marketers, truly knowing our audiences sets us up for success. But to make an emotional connection, we must move beyond superficial traits and demos. We need to uncover the inner drives shaping behaviors and decisions.
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Redefining Transparency in the Ad Industry
The tools to create a more transparent, ethical, and trustworthy industry are here – and they are actionable and easy to use.
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Have a Holiday Boom, Not a Holiday Glitch
Multiple systems means multiple points of failure, and often a heavy investment in staff to get individual programs to talk to each other, share data and so forth.
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The PR Power of ‘Barbie’
The PR power behind the “Barbie” film is epic. Visibly noticeable as it turned the tide of fashion, the Barbie craze is truly a revolution!
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People Skills: Building Successful Teams by Creating Nurturing Environments
Great people don’t grow on trees, so it’s crucial to try and find people who are a good fit. And that’s the same whether they are coming in at a junior level or as team leaders.
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2024 Predictions: The Evolving Landscape of the Advertising Industry
This year will also see the endgame for cookies, leaving many marketers scrambling for alternatives. Meanwhile, consumers are clearly shifting to omnichannel viewing and CTV is showing significant growth.
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Breakthrough Tech and Bold Collabs: 4 Circular Trends to Watch in 2024
As we lurch from one crisis to another, it’s very tempting for fashion brands to put the issue of sustainability on the back burner. But the uncertain outlook makes environmental action more critical than ever.
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3 Rules for Influencer Marketing: Recruit, Retain, Remain
Once you find the influencers who have a natural connection with your brand, the real challenge begins: recruiting them.
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Tapping Into Future Customer Needs Using Strategic Foresight
The increasing number of online retailers, the growing adoption of early smartphones and internet connectivity, and the changing preferences of younger generations more inclined to shop online all pointed toward an e-commerce boom.
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Navigating the Digital Future: Top Social Media Trends to Apply in 2024
As a marketer, you have two choices: Get aboard the most relevant trends or get run over by socially savvy competitors.
