-
What is True Measurement of Political Advertising?
Campaigns for office and ballot initiatives have fairly black and white success metrics. Either a candidate is elected and a ballot measure passes, or they don’t. Simple.
-
Why Buyers Should Use Bid Shading
Bid shading is a feature that enables buyers to leverage historical and predictive data to influence the bid price in a programmatic ad auction.
-
Purposeful Branding: Navigating the Fine Line Between Authenticity and Overreach
Clearly, people can and will spot when brands overreach with their purpose campaigns and initiatives.
-
PlayersTV and Prisoner Wine Brands Uncorks Exciting New Original Series ‘Vino Talk’ Hosted by NBA Champion Deandre Jordan and Softball Star AJ Andrews
PlayersTV has 50+ athlete owners and investors across the NFL, NBA, WNBA, and MLB including Chris Paul, Damian Lillard, Travis Kelce, Dwyane Wade, Carmelo Anthony, Vernon Davis, Kyrie Irving, AJ Andrews, Angel McCoughtry, Deandre Jordan, Natasha Cloud and many more
-
5 Reasons Marketers Should Harness 3D Printing
Given its sustainability and lower risk, 3D printing is an essential tool for brands and agencies looking to personalize and elevate the consumer experience.
-
The Brave New World of Measurement in the Era of First-Party Data
The demise of the third-party cookie heralds a new era for marketing and how it measures its success.
-
Unlock Your Success on TikTok: 5 Tips for 2024
Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.
-
Know Thyself: How Brands Can Lean More Into Authenticity in 2024
Sit in the brand’s real strengths and maybe more importantly, weaknesses. Don’t just do a SWOT analysis, but have the hard conversations.
-
The Marketing Momentum Behind EVs Needs New Strategies to Achieve Successful Outcomes
While that’s a tectonic shift, not all is plain sailing. September is typically a banner month for new car sales in the UK, as the DVLA issues new number plates, but BEV sales to private buyers in September 2023 actually fell by 14% compared to September 2022.
-
New Sustainability Reporting Requirements Have the Power to Drive Meaningful Change in Advertising
The adtech, advertising, and media industries have the power to meaningfully reduce their environmental footprint and massively influence brands and businesses to follow suit, so new requirements for companies to publicly report them have come at just the right time. By Joseph Worswick, VP of EMEA & Global Head of Sustainability at OpenX There’s no denying the emissions that arise out of…
-
Why AI Needs a Branding Exercise
AI should function as a tool, not a replacement for individual thought, individual workers. Think of how the internet transformed the workplace, phasing out the inherent necessity for fax machines, printers, and more.
-
Data-Driven Storytelling: Personalised Experiences in CRM and One-to-One Marketing
Success ultimately comes back to understanding who your customers are. It comes back to combining the functional and emotional sides and working out which parts of the customer’s relationship with your brand actually matter to them.
-
Why It Is Important to Diversify Capital Sources for Ad Tech Companies Right Now
Multiple funding sources reduce reliance on any one lender – specifically during a time of more intense risk. Making these moves now will help make the business more resilient in the near and long term and provide peace of mind, knowing there is easy access to a safety net.
-
From Start-Ups to Enterprise, The CMO Must Excel In 4 Key Areas
The industry is moving fast, and in order to keep up you have to keep your skills sharp. You have to practice all 4 of these areas; Synergy, Manage, Think and Do. You have to stay crisp, or your tenure is likely to slide even more.
-
Ready to Activate Identity-Powered Experiences? Start with Human-Centered Design
Investing in identity-powered marketing is important – but it’s only part of the equation for creating great customer experiences.
-
Industry Views from the AI Safety Summit
As AI continues to dominate and concerns over safety ramp up, we spoke to four advertising and marketing experts on what’s next for AI – is it hindering or helping innovation and how it can be incorporated into advertising, marketing and business strategies in 2024?
-
How Does the Advancements in AI Change Your Hiring Plan?
As AI and other emerging technologies revolutionise the marketing landscape, businesses must adapt and evolve to stay ahead of the curve.
-
A Data-Driven Look at This Year’s Holiday Spenders vs. Savers
To win this holiday season with both Spenders and Savers, brands need to fuel their holiday campaigns with comprehensive and continuously updated data.
-
Ask the Right Questions & Get Ahead of the Curve: 5 Research Strategies Marketers Need to Impact 2024 Sales
With 80 percent of customers saying they are likely to switch brands after a single bad experience, identifying and delivering on customer expectations is more important than ever before.
-
How AI Can Transform the Client-Agency Compensation Model
While AI as a practical construct will be disruptive, the integration of it should be done with the least amount of disruption possible to create the best outcomes for clients and agencies.
