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Athlete Fan-Owned TV Network PlayersTV Lands Distribution With Prime Video and Amazon Freevee
PlayersTV and Prisoner Wine Brands Uncorks Exciting New Original Series ‘Vino Talk’ Hosted by NBA Champion Deandre Jordan and Softball Star AJ Andrews
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It’s Getting Easier to Measure TV, and It’s About Time
As technology advances, it’s becoming easier to measure CTV ads, allowing advertisers to more accurately understand the true impact of their campaigns – also known as the “halo effect.”
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Creative Personalization is The Key to Campaign Differentiation and Unlocking Performance at Scale
With evolving technology, marketers are learning how creative personalization can drive better outcomes, from brand engagement to sales revenue.
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Advertisers Demand Accountability. When Will Ad Tech Comply?
We can solve the challenges of campaign quality, data breaches and violations of privacy through rigorous processes and certification. Yes, it’s expensive, but it’s worth the protection against the risk of a billion-dollar problem that can affect tens of millions of people worldwide.
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Black Friday Is No Longer Just a Date
Black Friday, like Christmas, isn’t only one day of the year. It’s one of the biggest yearly opportunities for brands and it’s time for advertising around the event to begin reflecting that.
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It’s Time to Move Past the Web3 Experimentation Phase
As the technology evolves to become more frictionless and cost efficient, more brands are finding meaningful, ROI-driven ways to enter the space, and future-proof themselves.
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Let’s Keep Our Foot on the Gas on Equity, Diversity and Inclusion Efforts
The number of leadership roles being filled by BIPOC talent is actually decreasing and all the words in the world won’t help. Here are ten actions that our agency has found effective in keeping our EDI efforts moving forward.
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Creativity, Technology, and Proximity: The Trifecta of the Test-and-Learn Agenda
By Kristal Walton, SVP, CPG & Retail Industry If you work in marketing, especially tactical planning, you know that budgets have become stretched thinner than ever. Omnichannel or multitouch planning has become the key watchword for CMOs looking to make their dollars go the extra mile, maximizing impact by hitting on multiple consumer touchpoints. In tandem, increasing excitement and focus…
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Amplifying Authenticity: Harnessing the Power of User-Generated Content in Modern Marketing Strategies
Savvy audiences know meaningless puff content when they see it, and more than ever, are demanding authenticity.
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Argentine Advertising Industry Launches Groundbreaking Initiative to Export Services
Guided by Agencias Argentinas, this project aims to create a hub of Argentine talent, enabling firms to provide marketing, content, and advertising services to other markets in a unified and collective approach. The objective is to stimulate the communication industry and achieve a 5x growth in the coming decade.
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Diversity, Equity, Inclusion Belonging, AND Wellbeing: Time for Ad Agencies to Once Again Lead the Way
Mental health and well-being are truly the next frontier in the ever-present battle for great talent, reclaiming the relevancy of advertising agencies as sought-after workplaces once again –– and an important new way for agencies to create more welcoming and inclusive cultures.
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Why Mobile Advertising Still Sucks – and Why AI Might Finally Change Things
Rather than replacing human-led creativity, AI promises to unlock it. This should finally allow for breakthrough, highly memorable – even beloved – creative executions.
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Multiscreening, Multitasking and Capturing Attention in a TikTok-Distracted World
Once marketers and advertisers understand their audience’s activities across various digital domains, including things like social media, streaming, gaming and shopping apps (and TikTok of course!), they can use this intelligence to capture waning attention in the most effective way possible.
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Blockchain, Brands and Advertising: It’s All Still to Play For
To make the most of this as yet unrealized opportunity, brands and advertisers will need to navigate the thorny issue of privacy by adding genuine value for their audiences.
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Know Your Enemy: Insight and Insolence Hold the Key for Challengers
Knowing your enemy is one thing, having the courage to fight them is very definitely another. Courage manifests in different ways.
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Achieving Customer-Centricity in 2023: The CMO’s To-Do List
Becoming customer-centric and data-driven requires dedication, but the long-term rewards for your business are significant. Embracing a coherent, first-party data plan will help you to truly understand and serve your customers better.
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How Brands Are Navigating Media Fragmentation With a Return to Marketing Mix Modeling
Leveraging MMM can help marketers understand “hybrid” shopper journeys and the synergies between retail media and other channels, which has the potential to drive efficiency and unlock incremental ROI.
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Unlocking Empathy: AI’s Role in Improving Communication Skills and Preventing Burnout
Using AI, we can quickly grow our communication and empathy muscles to build connections and strengthen culture.
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AW360 Q&A with Stephanie Blake, CEO, Skylight
Advertising Week New York delegates already know how special the PENN DISTRICT venue is as it played host to the biggest Advertising Week event ever. We sat down with Stephanie Blake, CEO of Skylight, the company behind the PENN DISTRICT.
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Decoding Advertising Week New York 2023: The Top 4 Advertiser Takeaways
But what were the major discussions? Which topics will likely shape the industry in 2024? Here are my four key takeaways from the most important topics discussed at the event.
