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Retail Media Networks Are on the Rise: Here’s What Marketers Need to Know
Consider the importance of a well-structured approach, and take the time to evaluate which platforms align best with your target audience and brand strategy.
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Thriving Amidst Disruption: Unleashing the Growth Potential of the New Economy
For brands that take the lead and lean into the seven principles of the new economy lies an excellent opportunity for new growth, while brands who remain stagnant or do not move at speed will be left behind.
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Shoppers’ Priorities Have Shifted, and Retail Brands Must Keep Up
By James Willoughby, Head of Retail at Sense The retail landscape is not what it was before the Covid-19 pandemic. Changes in shopper behaviour mean that traditional ways of advertising and connecting with consumers are no longer as reliably effective. People may now choose convenience and affordability over brand loyalty, as habits formed in lockdown continue to influence how we shop…
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The Next Frontier in Ad Infrastructure: Automation Between Buyers and Sellers
By automating laborious, time-consuming tasks, industry professionals will be freed to concentrate on what they do best.
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Creative and Context – a Match Made in Heaven for Advertisers
Creativity has always been our strongest weapon, but was pushed to the periphery during the era of ‘cookie-based’ programmatic targeting.
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How to Use AI to Target Auto Buyers Amidst Shift to EV
The transformational nature of AI is crucial in predicting real-time changes in automotive consumer behavior
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Melissa Orijin, Founder, Orijin Bees
Melissa is the CEO and founder of Orijin Bees, a multicultural toy company that challenges identity norms and celebrates the diversity of Black and Brown children and their communities.
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Audio Advertising is Set to Thrive in a Post-Cookie Landscape
Ad-supported offerings present very promising opportunities for marketers who are concerned about data privacy and the effectiveness of their advertising practices into the future.
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It’s Time for Travel Brands to Get on Board With EVPs for a New Working Era
With a tenth of global GDP accounted for by the travel industry, and many major destinations claiming revenues have already outstripped pre-Covid levels since the pandemic began to fade, it’s clear the sector is taking off again after being grounded for several years.
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The Value Gap: Why Meaning Is the Missing Link in Asia’s Race for Premiumisation
In a consumer market as sophisticated and nuanced as Asia, such hollow gestures fall flat. Dollars and polish might form part of a premium experience; but they do not, in themselves, define the concept.
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Leveraging Video Creatives for Success in Casual Gaming
By analyzing the performance of different versions of the ad and making data-driven decisions, developers can optimize their campaigns for better results and higher conversion rates.
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All Advertising is Performance Advertising
The evolution of targeting and measurement capabilities in TV advertising has provided marketers with an opportunity to execute campaigns with greater precision and measure their true performance.
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Tips to Help Improve Business Financial Confidence
Improving your financial decision-making boosts your confidence and helps you make strong choices that grow your business.
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5 Ways Digital Publishers Can Regain Control of Their Tech Stacks
Publishers need to perhaps remember that modernising their technology is only one part of the equation and that they need to continue to invest in quality editorial as well.
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The Power of Upstream Thinking: How Challenging Assumptions and Asking the Right Questions Drives Sustainable Growth
By going beyond surface-level problems and digging deep into the behavioral roots, we can unlock insights that have the potential to reshape entire industries.
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AA/Warc Report: Opportunities Wave a Welcome Flag Amid Economic Turmoil
As a recovering UK economy continues grappling with high inflation, the advertising industry is showing strong resilience by maintaining small but steady growth, according to the latest AA/Warc report.
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How to Spot Holes in Your Integrated Marketing Strategy
Integrated marketing remains one of the most reliable ways to ensure that you steward your marketing funds, bring in the most leads to your sales funnel, and drive up customer loyalty. Don’t wait to start seeing results.
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Soundscaping the Metaverse: Elevating Brand Experiences Through Sonic Identity
This will be a fatal mistake for brands as they begin to engage consumers in the metaverse, which, as we’ve seen, takes brand immersion to a whole new level.
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Advertising Financial Products in 2023 – Where to Begin?
If budgets allow, these should be part of the strategy, but as long as you’re doing at least something to talk to your audience in a meaningful – and helpful – way, that’s a great step in the right direction.
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Purifying Your Data: How to Drive Value Across Marketing Campaigns
The volumes of media data that marketers deal with will only continue increasing. This means maintaining a unified source of clean media data has to be an ongoing task.
