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Brands Have Lost Trust in Their Agencies — Here’s How We Restore It
As agency professionals, we need to rebalance our relationships with brands and the current economic climate is the perfect catalyst.
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Agency of the Future: Orchestrators or Specialists?
Clients are no longer just looking for outcomes, they are looking for experts — and that expert can be you.
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Why CTV Will Thrive in 2023 While Other Ad Markets Decline
In more ways than one, the industry is reeling, yes CTV is to 2023 what mobile was to 2008 because entertainment is recession resistant.
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The Age Old Question: Is Marketing Local by Nature?
The debate pitching global against local teams is unlikely to go unresolved, but ultimately it misses the point.
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Amanda Everest, Head of Marketing, Graza
Amanda Everest is Head of Marketing at Graza,
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Added to Your Marketing Mix Cart: Retail Media
Online retail, with its vast first-party data, provides an ideal environment for brands looking to target customers in a relevant context.
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How to Turn the Employee Productivity Debate From a Tug-of-War Into a Win-Win
Instead of clinging to overly rigid standards, today’s leaders should be digging in on the places where their organization falls short.
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AWS’ Clean Rooms Announcement Will Force Large Cloud Providers to Acquire their Way to Competition
AWS is in a prime position to dominate the clean rooms market through sheer force of their existing cloud services market share.
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Search, Social and Connected TV: A Report
Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.
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Advertisers and Marketers Must Stay up to Date When It Comes to App Usage and Engagement
Look beyond superficial data and dig into app usage, which can help paint a clear picture of where people are spending their time
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The Ad World Is Changing Dramatically, and We All Need to Change with It
By Justin Hayashi, CEO of New Engen Any way you look at it, 2022 was one for the record books when it comes to the advertising ecosystem. For the first time since 2014, Google and Facebook no longer command more than 50% of all digital advertising. All the while Amazon has grown its ad business to over $30 billion annually…
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Attention Beauty and Personal Care Marketers: Are You Ignoring a Multimillion-Dollar Market?
Women 50+ account for roughly half of cosmetics, skin care, hair care, and personal care product usage.
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Meeting at the Middle Between AI and Creativity
A creative losing their job to an AI may be easy to envision and worry about, it’s not the likely outcome of these tools.
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Don’t Just Survive, Thrive: Your Agency’s Recession-Proof Playbook
Long term thinking is key for decades to come, when COVID-19, the recession and 2023 are all but distant memories.
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How Advertisers Leverage the Big Game to Connect with Consumers
Brands have shifted toward creating more live experiences around the big game that foster a deeper connection with consumers.
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Carbon Cutdown: How Advertisers can Reduce their Carbon Footprint Now
Transparent measurements are the key to giving brands the ability to dissect the exact carbon impact of their campaigns and partners.
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Generating Emotional Loyalty With Better Data Connectivity and Experience Offerings
It’s essential that the brand voice and guidelines include all stakeholders in the organization who have customer-facing responsibilities.
