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Can Zooey Deschanel Pass as the Real AT&T Lily?
Making an IRL Lily swap, as it turns out, isn’t as easy as AT&T makes it to swap out smartphones.
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In the Wake of the Attention Economy, It’s Time to Put the Customer Experience First
Utilising high-impact digital advertising opens the door for advertisers to capture the attention of audiences, without interrupting their browsing experience.
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Executive Q&A: How Smart Is Championing a More Open, Independent Web, One Tool at a Time
A Q&A with Pierce Cook-Anderson, Managing Director for Northern Europe at Smart AdServer
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Brands Navigating the Ukraine Crisis
There are many ways to approach a brand’s stance on Ukraine; companies need to make an informed and deliberate decision and to support it.
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2022: The Golden Age of Social Commerce
While it’s tempting to declare that social commerce is the future, the truth is, social commerce is trending now, growing at a rapid rate that requires brands to not just plan for its prevalence but to dive in today.
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Gen Z vs Baby Boomers: Follow the Money
By focusing on aligning monetization models with the needs and habits of this influential age group, publishers can improve their revenue and strengthen their audience ties.
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Why You Need an Ideate to Automate Pipeline
Rather than narrowing down social strategies to match creative production capacity, then, we need ways of reducing the workload of taking campaigns out in a truly omnichannel way.
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SXSW 2022 Was All About Resilience, Change and the Pursuit of Happiness
SXSW is many things, including a cultural, sensory and experiential overload that admittedly inspires and energizes, but it’s also exhausting in scale and impact.
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What the Metaverse Means for Brands and Branding
The metaverse isn’t fully here yet, giving marketers ample time to thoroughly vet their branding strategy testing new approaches, failing spectacularly, and adapting to perfect their technique.
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You’re Not Doing Truly Inclusive Work. You’re Just Saying You Are
Cultures have blended, and the process inside ad agencies should reflect that. You know it. I know it. But most of you aren’t doing it. You’re just saying that you are.
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Unforeseen Events: There’s No Need to Fear Forced Progression
These are just some examples of the agility and progression alive in events today. The industry is embracing a great reset – and I believe it will be all the better for it.
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CTV: What’s All the Fuss About?
While historically, CTV has been viewed as supplementary to linear TV buying, we’re moving into a world where it’s central to a TV buying strategy.
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The Tech Enabled Features Set to Drive E-Commerce Growth
Spoilt for choice, online shoppers now have a wide range of options when researching and deciding where to purchase a product.
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Data Privacy vs Personalization: How to Attain the Perfect Balance
The most up-to-date businesses are already implementing data practices that will prepare them for future changes and online privacy regulations. So, if you own a business and are not yet taking ownership of data strategy, why wait?
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A Cinderella Story, As Told by the GEICO Gecko
GEICO is having a ball in its latest commercial starring the iconic Gecko mascot.
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Agencies Need To Reshape The Role of the Technologist
There is an important opportunity to shift from a traditional marketer to a tech-enabled marketer that can influence more and scale faster.
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In a Fight for a More Diverse Web3 Landscape, Access Is a Key Battleground
We are all learning together, but if we can make sure that everyone’s voice is represented in some way, not just those that can afford it, Web3 can reach its ultimate potential.
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OTC: The Last Frontier for Design Distruption?
The world of OTC is awash with oval logos, bland brands, and garish colours. And in a category where everything looks the same, consumers can get tired of looking at it. To create intangible worth, over-the-counter products must disrupt the category and wear their values
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The Metaverse: Where Virtual and Physical Retail Fuse
Taking a proactive, inventive approach to the Metaverse while keeping societal good at the forefront, will create a win-win-win for brands, consumers, and publishers/platforms alike.
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How Will the Metaverse Fortify Customer Journey Analytics?
Metaverse marketing techniques can impersonate modern footprints to compose smart technology. However, more consumers need to experience the metaverse and provide valuable feedback.
