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What 2022 Has In Store for Programmatic
Will 2022 slow down and give everyone a chance to recalibrate? Most likely not. Here’s what we can expect.
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So, the Internet Turned Your Brand Into a Meme – Now What?
If a meme highlights a negative brand perception, work to change that perception and turn awareness into advocacy through an integrated communications campaign.
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How Direct-To-Consumer Brands are Leading the Way for TV
DTC brands are leading the way, showing how to reach audiences with relevant ads, while using data-driven insights to prove performance.
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The Secret Weapon of Retail Media: Why Creative Matters More Than Ever
In a period of such comprehensive change, it can be difficult to assess the impact of a single trend. However, one overarching shift can help to explain many of the other changes taking place in retail and commerce: the convergence of media and retail.
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Why The U.S. Urgently Needs Media Compliance Auditing
Navigating the media world has become increasingly difficult for advertisers as there continues to be an ever-growing number of agency, or agency-related parties and external supplier influences involved in the delivery of campaigns.
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A Sustainable Future: Designing Greener Experiences and Using Technology to Reduce Our Footprint
Just as the cause of climate change is multifaceted, the ways in which we can design greener digital products is not a singular silver bullet solution either.
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CTV 2022: Attribution, Fragmentation, Clean Rooms and More
By getting in on the ground, advertisers can build strong relationships with publishers and other players while helping to build the foundation that many others will soon discover.
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Microsoft, Xandr, Bayer Healthcare and LiveRamp: Preparing for the Cookieless Future Before It’s Too Late
The takeaways are clear: the sooner solutions like LiveRamp’s Authenticated Traffic Solution are implemented, the more time there will be to test and iterate, providing consumers with the value experience they expect.
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TikTok – it’s Christmas O’Clock!
Campaigns in the omnichannel environment might be better thought of, not as branches on a tree, but as snowflakes: a vast range of unique moments with shared characteristics.
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How Advertisers Can Reach Growing Audiences in Digital Audio
The continued growth of smartphone and smart speaker ownership solidifies digital audio as a growth opportunity advertisers would do well to take seriously.
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Corporate Social Responsibility: It’s No Longer an Option
Now more than ever, it’s imperative for brands to show that they legitimately support causes that are important to consumers, in ways that are not just “lip service.”
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Climbing the Digital Experience Maturity Pyramid
Ultimately, consistency and authenticity are what will set brands apart. All experiences should reflect the brand’s values and aesthetics. And interactions should feel the same regardless of the device a customer is using.
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How to Succeed in the Evolving World of Digital Video
Video in DOOH can drive brand awareness and even performance that isn’t possible elsewhere, precisely by virtue of existing someplace meaningful in the physical world. Here are some factors to consider, however, for advertisers that want to get the most out of it.
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Advertising’s Contextual Future
By replacing third-party data with first-party counterparts, advertisers are presented with tools that are more potent than ever. From CTRs to conversions and even difficult metrics like retention and attention, contextual ads have seen advertising KPIs soar across the board.
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Up, Up and Away! How to Position Travel Brands for Growth in Today’s World
Travel brands need to tap into consumers’ emotions and foster a sense of inspiration in order to help them answer the whys—and remember the wonders—of travel.
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Keys to Unlocking Better Customer Relationships: Connecting in a Privacy-First World
Today there is an increasing dependency on technology partners for you to understand and reach your own customers. Our approach at Microsoft is to give you full control over your data and allow you to leverage that data to best serve your customer’s needs.
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Top Reasons Why You Should Leverage Empathy in Your 2022 Marketing
The good work that brands did in focusing on empathetic, unifying messaging in 2020 and 2021 still has a place in 2022.
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Activate Your Brand Purpose to Inspire Consumer Action
If you want to generate deeper positive consumer sentiment (and committed action) year-round, make a sustained investment to activate your brand strength around shared values with your consumers. You’ll see it delivers meaningful business value, while impacting the lives of your consumers and communities.
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The Hidden Work Behind Great In-Store Tech
In this environment of high expectations, new technology trends are also changing the customer experience in stores. New hybrid sales fulfillment options like buy-online, pick-up-in-store (BOPIS) and curbside pickup are gaining popularity.
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You’re a Marketer, Harry! The Magic of Effective Storytelling in Advertising
Twenty years have passed since Hagrid and Harry began one of cinema’s greatest adventures. The eight movies since have grossed almost $8 billion in box office revenue alone, confirming Harry Potter as one of the most significant – and successful – franchises of our age.
