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The Value of a Regional Approach to Streaming TV Media Buys
Regional buys, targeting streamers specifically, are quickly becoming the next logical step in a comprehensive media campaign.
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Move Beyond Storytelling to Enriched Visual Hypertelling
Consumers expect highly relevant content and brand experiences while also demanding more digital privacy. Enter enriched visual hypertelling, a creative storytelling approach fueled by first-party data.
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Content Marketing Tips: Your Blog’s Crucial Role in B2B Success
Content has been hailed as king for what seems like forever. And while the phrase itself has certainly gotten stale, the role of content in any B2B company’s success cannot be stressed enough.
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Black Friday Fatigue: How Retailers Can Harness Consumer Sentiment to Spark Powerful Moments of Change
The race for Black Friday spending may be more frenetic than ever this season, but businesses of all sizes have an opportunity to change direction. By identifying what matters most to them, brands lay the groundwork for lasting brand affinity and positive change.
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Advertisers, Publishers, and Consumers Have a Role to Play in Data Ethics
As new solutions emerge to target audiences, both organizations and consumers must play a role in creating a more transparent and secure ecosystem.
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Sustainability in Video Production: The Climate Crisis is an Urgent Call for Action
Initiatives such as AdGreen’s carbon calculator are enabling the industry to work towards more sustainable practices and to help reach the goal of being zero net by 2030. But there won’t be change unless the entire industry leans in together.
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How Purpose-Driven Organizations Are Redefining Their Roles in Society
What do businesses need to consider when it comes to formulating and executing purpose-driven initiatives, and how can they ensure they remain authentic? Here are a few key qualities and approaches shared by the organizations that are successfully doing so.
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Your Brand Is Inclusive, But What About Your Creator Strategy?
The concept of inclusivity has evolved significantly over the past decade. Inclusivity isn’t just about race, gender, or orientation, or a reaction to discrimination; it’s about different worldviews and backgrounds coming together to tell relevant, authentic stories.
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Could Advertising Learn More From Hollywood?
Most would probably know the Star Wars opening theme. However, only the diehard fans would be able to sing Leia’s theme, or even the more widely used, Force Suite.
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This Holiday Season, Cookieless is the Way to Go
While the 2021 holidays will be much different than last year’s due to the COVID-19 vaccine, consumers will continue to shop online instead of going into stores.
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How Brands Must Prioritize Sustainability
The data is quite clear that people want brands to align with their values more than ever before, and even companies that have failed to promote sustainability have bounced back when they have made it their main goal.
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No, It’s Not Just You. Buying TV Ads Is Getting Harder. Here’s Why.
Let’s just say it: Buying TV ads is challenging. It’s way too hard.
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The Retail Industry’s Focus on the Intersection of Sustainability and CX
Most are very aware of the common consumer in-store checkout experience – items are totaled, the price is tallied, and the consumer exchanges cash or credit for their goods, which are condensed into a bag for easy carrying and accompanied by a receipt as proof of purchase.
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Could Social Ads Be Hurting Your Brand?
Facebook has become the mainstay advertising venue for fashion brands. If you ask why the digital marketer will say it works the best.
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Agencies, Don’t Wait Until the Last Minute to Check for Inclusivity in Your Work
As you begin or continue your journey toward inclusive work, here are three tips to help you along the way.
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6 Breakout Programmatic Strategies to Get Noticed Over the Holidays
2020 was the biggest holiday season ever for marketers and retailers—and 2021 is shaping up to be even more competitive. Give yourself a head start by getting your programmatic strategies in place now.
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Ten Tips for Productive and Focused Remote Team Meetings
Thanks to digital burnout and continuous partial attention, remote meetings can feel unproductive. Here’s how to get your remote or hybrid team back on track.
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Man On A Hygge Mission
A Q&A With Martin Pedersen, Founder/CEO of Stellar Agency, El Segundo, CA
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How Brands Can Use Relevant Moments and Technology to Engage with Consumers
The endemic-era’s digital focus makes it easy for brand advertisements to get lost in the sea of commercials, sponsored posts, and constant notifications.
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The Season of Giving is Here and It’s Not Fashionable to Be Late
Being human and authentic in brand messaging – whether sharing a promotion, apologising for shipping delays, or delivering a tear-worthy Christmas advert – is paramount as ever.
