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AI Won’t Replace Creative Talent, But It Will Expose the Lack of It
Teams that survive won’t be the ones with the most experience or fanciest portfolios. Original thinking, quick adaptation, and creative edge will matter more than tools. AI won’t replace creative talent.
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From Reach to Resonance: Building Smarter Deals in the Creator Economy
Reach may open the door, but resonance is what closes the deal. In today’s creator economy, performance is the premium, and it’s time our contracts caught up.
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B2B Marketing’s Dirty Secret: Nobody Cares About Your Impressions
The future of B2B marketing isn’t about brand versus performance. It’s about accountability to revenue outcomes.
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Clippy, Clooney and All Things Inbetween: How Brands can Balance Mascots & Ambassadors
With markets populated by near-identical products and differentiation becoming increasingly difficult, it’s not hard to see why brands are turning to mascots en masse.
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In Today’s Crowded Streaming Market, Innovative Ads Can Capture Viewer Attention
Innovative ad formats are an opportunity for advertisers to get their message across in new ways, and to avoid disrupting programming as a typical ad break might.
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Tuning into a More Accurate Radio Frequency for MMM
Thanks in part to recent data collecting enhancements by Media Monitors, radio now possesses additional leverage in market level discussions.
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CTV Advertisers Should Demand More from the Supply Chain
The future of programmatic video is not just more automation or more inventory. It’s smarter, more intentional media buying.
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How Can Entry-Level Roles in Advertising Survive in the Age of AI?
As AI continues to transform this industry, companies need to prepare their teams to thrive in an AI advertising era not just from the top down, but from the bottom up as well.
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3 Lessons Retail Media Can Learn From Emerging Travel Networks
The hospitality industry’s century-old expertise in relationship-building is translating into media strategies that retail networks would be wise to consider.
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The Marketing Executive Who Turned a Recovery Photo Into a Movement To Create “Million Mammograms”
How Mindie Kaplan Applied Innovation Principles to Build a Viral Purpose Campaign, and What it Teaches the Industry About Authentic Advocacy
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How Big Box Retailers Can Power E-Commerce Growth
By strategically leveraging their e-commerce platforms, big box retailers can win the holiday season – and power growth throughout the year.
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Managing Uncertainty: How UK Marketers Can Thrive as Economic Storm Clouds Gather
For UK marketers, success in uncertain times comes down to clarity: know your audience, measure what matters, and align every action to revenue.
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The Data Diet Your AI Needs to Thrive: Q&A with Lotame Chief Revenue Officer Chris Hogg
We sat down with Chris Hogg, Chief Revenue Officer at Lotame, to talk about what’s new and what isn’t with AI, why a consistent identity strategy is essential for leveraging the technology, and what marketers should be putting in their data portfolio.
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The Key to 2025’s High-Stakes Sprint for Holiday Dollars? Shoppable CTV
The challenge for marketers is to ride the wave, using personalized, shoppable CTV to capture attention within a high-growth vertical.
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Gen Z Shopping Behaviors Prove that In-Store Still Matters
It’s important we remember the store isn’t just the finish line. It’s still a touchpoint where influence is still up for grabs. Gen Z won’t be won over by clutter or noise, but with unified, consistent experiences.
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Cultivating Consumer Trust: Mastering the Delicate Balance Between AI-Driven Personalization and Privacy
The companies that thrive in the coming years will be those that master the balance: creating AI experiences that feel magical in their relevance without triggering privacy concerns. They will be the ones that choose to be helpful, not creepy.
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The Hidden Cost of Being “Safe” in CTV
Unless the industry embraces open collaboration and consistent standards, the default solution will always be centralized intermediary control.
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Beyond the Name: MS NOW Marks a Bold Investment in Journalism
In a country increasingly divided along political lines, the media we consume should strive to maintain balance and fairness.
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A Pointless Prompt?
If AI is a new engine of creative output, the (human) creative must become the emotional alchemist whose role it is to transform raw data into gold.
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Everyone’s Talking About Curation. Most Are Thinking About It the Wrong Way
ontextual continuity isn’t a trend. It’s AdTech 3.0. It applies to both established and emerging brands, and the ones that master it now will own the next decade.
