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Why Horror Marketing Success Shouldn’t Make Hollywood Scared
From cult indies to bigger-budget titles, Horror flicks tout a ferociously engaged fandom – reliably making it out to the theaters to prove that being terrified is a dish best served as a community experience.
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Reach the Gaming Generation: Why Every Brand’s Next Chapter Starts in Play
Gaming isn’t the future, it’s the now. For Gen Alpha and Gen Z, gaming is overtaking streaming and social as the main arena for entertainment, connection, expression and influence.
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Can I Get a Second Opinion on Social Media?
The landscape of major life decisions has shifted dramatically.
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Hollywood’s New Power Players: How Creators Are Driving Box Office Success
Paramount Pictures has made influencer marketing central to its theatrical strategy, using creators to spark cultural moments and drive box office success.
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Interpublic Unveils SheFront, a new IPG Mediabrands Equity Upfront™ forum
In this SheFront Interview, attendees will hear from Carol Haynsworth, Global Chair of Interpublic’s Women’s Leadership Network and leader of a groundbreaking new initiative.
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Do you know the REAL Gen Z?
Gen Z is rewriting the rules of brand engagement, yet many marketers continue to rely on stereotypes.
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Leveraging Moments to Create Moments
This panel will share lessons from a Panera, Digitas, and Variety influencer-driven campaign around one of pop culture’s biggest nights with fashion, style, and croissants.
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Defusing Scam Culture in Marketing
Every major societal institution has some sort of scam culture in its bones.
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Beyond the Newsroom: Journalists & Media Execs on Their Next Chapter
What really happens when journalists “go to the dark side” and become publicists—or move into adjacent fields like film or marketing?
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The Secret Lives of Travel Creators, Beyond the Post
From sunsets to passport stamps, travel creators make it look effortless – but the reality is far richer.
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Why Fame Needs Friction: From Attention to Impact
How do we define fame in a world where everyone is visible?
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Lights, Camera, Pitch! The Big Creator Challenge
What do today’s most innovative creators bring to the table?
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The Checkout Moment: Where Trust Meets Transaction
This interview explores how the most overlooked part of the consumer journey — the point of payment — can become a powerful lever for building trust and loyalty through seamless, secure experiences consumers can count on.
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TikTok: Turning Q4 Into Impact – Your Verified Playbook
Proven Q4 Playbook You Can Activate Now Walk away with a simple, actionable checklist of strategies to drive immediate holiday results—no theory, just practical steps you can implement the next day.
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Beyond Coke vs Pepsi: How Dr Pepper Created a Third Way to Win
In a cola showdown few thought possible, Dr. Pepper surged past Pepsi in market share to become the number 2 in the cola wars, proving that bold strategy, foresight, and relentless creativity can topple even the most entrenched rivals.
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Creator Collision Course: How to Scale Without Compromising Quality and Safety
The business of influence is no longer confined to social feeds. Creators are jumping from social to securing bigger deals in culture.
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Designing Experiences That Stick: How Autodesk Turns Ideas Into Impact
At Autodesk, design isn’t just about the software, it’s about the experiences that bring bold ideas to life.
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Creative Risk Meets Real Results: Fidium’s Journey
Join the senior marketers from Fidium and creative hot-shop Bray & Co as they share how their partnership has in a short time produced record results for the Fidium business, all centered around a creative approach that broke the category mold and produced one of the most effective campaigns of the year.
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From CX to BX: Designing Branded Experiences That Resonate in the Age of AI
Crafting signature, soul-infused moments within brand systems—whether digital or physical—that feel human, compelling, and authentically you.
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Win the Internet & Create Content People Actually Want to Share
Memes aren’t just content – they’re a cultural language.
