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Fandom to Effectiveness: How Passion Drives Performance
Join us for a conversation with Allegra Krishnan, Chief Loyalty & Engagement Officer at McDonald’s; Tracy-Ann Lim, Chief Media Officer at JPMorgan Chase & Co and Nora Princiotti, Staff Writer at The Ringer.
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Watch It Made LIVE: Dhar Mann & GAP Create, Cast, & Premiere a Campaign On Stage
In this session, Dhar ditches boring slides to bring emotional performance marketing to life in a never-before-seen live experiment.
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Bridging The Sound Gap: Signals, Scale, and Simplicity
Audio is not just background noise.
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Unlocking growth: a marketing masterclass with Meta’s CMO
Join a marketing masterclass with Alex Schultz, the man Mark Zuckerberg credits with helping connect over 2 billion people worldwide.
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AI for Human Flourishing: The Future of Brand Connection
Search today is more important—and more dynamic—than ever before.
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From Query to Cart: How Search is Moving Audiences from Discovery to Action
Search today is more important—and more dynamic—than ever before.
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How to Perform in the Performance Era with Brand
Marketers and brand leaders know the industry has become addicted to short-term performance metrics like Last Click and ROAS — but those numbers rarely capture the full story. In this session, Mike Menkes, Group SVP at Analytic Partners, will share ROI Genome® insights that reveal why the most successful brands are rebalancing toward strategies that connect brand in order to…
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The Hot Flash: How Brands Can Be Part of the Next Big Thing
“There’s money to be made in opening up about and normalising menopause…
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How Brands Grow on Reddit over Time
In today’s challenging market, brand success depends on investing in meaningful conversations with consumers to shape your message and understand the consumer’s needs.
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London Reimagined: Outernet and the Future of Immersive Media & Brand Experience
In this session, hosted by Outernet London CEO Philip O’Ferrall, we explore how one of the world’s most iconic cities in global ad land is being transformed through increasing use of data and AI.
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Less A, More I: Accelerating Media Through Data Expertise
The question isn’t whether AI works – it’s how to make yours work harder.
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AI at Scale for Small Businesses: Unmatched Relevancy in Every Interaction
Join BTR Media, Spurrier Group, and Garden of Life as they share how AI is transforming advertising by helping brands better understand and connect with their audiences.
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How Curation Is Redefining Trust, Transparency & Value in the Media Supply Chain
As the media ecosystem evolves, curation has emerged as a powerful mechanism for delivering clarity, control, and value across the supply chain.
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Free Streaming: The New Era of Ad-supported TV
with Roku, FreeWheel, AMC, and Wurl
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Contextual: It F***ing Works (With the Right Tools)
with Kepler, Kantar, Butler/Till, and Wurl
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Performance at Scale: Overcoming Fragmentation in CTV
with KERV, Peer39, Viant, Paramount Advertising, and Wurl as part of the Wurl CTV Summit.
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Pouring Purpose: How Asani Swann Is Blending Culture, Business, and the World of Wine
Asani Swann has spent more than 20 years building bridges between sports, entertainment, and culture.
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The Next Generation of Sports Fans with Barrick Prince, Founder, Creator Sports Network
Sports fandom is changing fast, and Barrick Prince, Founder of Creator Sports Network (CSN), is at the center of it.
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From Full Funnel to Full Focus: A New Era of Performance Advertising
Full-funnel marketing has been a staple of advertising strategies for years, but industry trends are sparking a new way of thinking about the old model.
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Insight to Impact: Storytelling, Scale & AI at Apply Digital
Most brands struggle with storytelling not because they lack creativity, but because they skip the step that matters most: insight. In this conversation, Lauren Milne of Apply Digital will dive into how true storytelling begins with digging deep, understanding audience needs (sometimes before they even know them).
