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Rebranding Social Media: Hello, Scroll Media
We still call it social media, but the way people use these platforms today has nothing to do with being social.
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As Video Trends Pick up Steam, TV’s Potential as an Advertising Channel Grows
While TV has traditionally been viewed as an upper-funnel activity, with the vast reach of broadcasters a perfect vehicle for driving brand awareness, thanks to these initiatives it is now fast becoming a full-funnel proposition.
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What Retailers Can Learn From Metallica About Customer Acquisition. Hint: Nothing Else Matters
By realizing that “nothing else matters” besides new customer acquisition, identifying your ideal customer profile, and deploying proven tactics to acquire more such customers, retailers can ensure their brand’s success, now and in the future.
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Bye Boomer: A New Workplace Dream Team Just Clocked In
With each generation having different wants and needs, only two stand out for getting along in the workplace, like a Boomer and their PowerPoint presentation. The two generations? Millennials and Gen Z.
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Growth, Gaps and Growing Pains: What This Quarters Bellwether Report Really Tells Us
From creative and strategy to experiential and digital, here’s how key voices from across the industry are interpreting the latest findings, and what they believe marketers must prioritise to navigate the road ahead.
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‘How Could It Know?’ the Jaw-Dropping Accuracy of Models Trained on Large Data
In practice, asking whether outcomes or media quality is more important is like asking an athlete to choose between winning the race and prior training. You can’t really have one without the other.
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Why Real-Time Moments Are the Future of Media
Whether it’s a last-second game winner, a viral TikTok trend, or a breakout Twitch stream, the path to relevance is no longer about reach alone. It’s about resonance.
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The $4.7 Trillion Miss: Why Brands Can’t Afford to Abandon the LGBTQ+ Community
During Converge @ Cannes, a group of brand, media, and advocacy leaders broke down why abandoning the LGBTQ+ community is not just a moral failure—it’s a catastrophic business decision.
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Can Brands Heal? Deepak Chopra and Industry Leaders Call for a Mental Health Reckoning at Cannes
What role do brands play in shaping those emotions to begin with?
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Burnout and Broken Systems: Can Brand Creativity Survive the Always-On Era?
The content arms race isn’t going away. But if brands want to thrive—not just survive—it’s time to rethink the systems behind the stories.
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Cannes Lions 2025: The Rise of Emotional Branding
Whether it’s through purpose-aligned storytelling, wellness-infused activations, or simply giving people permission to breathe, the most resonant brand experiences this year felt human.
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The Untapped App Economy: How Brands Can Capture Growth Beyond the Web
The evidence is clear: companies need to invest in apps as a way to own relationships with existing customers and grow user acquisition initiatives.
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Beyond the Buzz: How Experiential Activations Power Your Integrated Marketing Machine
Experiential marketing, at its best, is not a standalone tactic. It’s a strategic pillar that shapes perception, deepens engagement and fuels brand storytelling across every channel.
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Media and Mental Health: Why Success Means Standing Together
Mental health is no longer entirely taboo, but there’s always more to do. We’re on the right track, but we must push even harder to change hard-to-shake perceptions.
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Beyond the Last Click: A Dual Perspective on Evolving Attribution in a Non-Clickable World
A sophisticated, multi-faceted approach is not just a future possibility but a present necessity for marketers seeking true impact and sustainable growth in a complex, non-clickable world.
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Built for the Web, Broken on TV: Rethinking Interactive Ads for the CTV Era
Interactivity on CTV won’t scale on ambition alone. It requires thoughtful design, resilient infrastructure, and a relentless focus on the viewer.
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For Brands Ready to Get Risky, It’s Time to Take Social Seriously
As social media drives more of our culture, risk-taking will become a necessity that brands can’t afford to ignore.
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How Timeless Brands Win in the Age of AI Discovery
Brands that succeed in the era of AI discovery built to be remembered by both people and machines. That’s what it means to be timeless now.
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Adtech is Beautiful
Adtech is the dynamic bridge connecting advertisers to tech-enabled audiences, constantly evolving with consumer behaviors and technological advancements.
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Marketers Face a Perfect Storm in Today’s Uncertain Economy
With a cautious but optimistic approach, marketers can not only withstand the perfect storm; they can chart a path through it. Growth is still possible, even in the unpredictable economy of 2025 and beyond.
