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Amazon Alexa+ And What An Alexa With Ads Might Mean
The question is, where might Amazon further grow those ad dollars? Some have speculated that Amazon’s recent decision to launch an AI-driven Alexa+ service may pave the way for an ad-tiered Alexa experience.
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Connecting the Dots: How the Unstoppable Rise in Connected TV is Impacting Upfront Trends
Connected TV is revolutionising the media landscape, driving digital transformation and shifting viewer behaviour. As a look at the recent TV Upfronts shows, its impact is set to reshape advertising in its own image.
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Maintaining Brand Identity on Cross-Cultural Projects
Where do you start when designing event formats that resonate across different markets while honouring different countries’ cultures?
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How Newsweek is Re-engaging Trust with Its Audience
As Newsweek continues to evolve, its vision remains steadfast: to set the benchmark for trusted journalism in the digital age.
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Dear AI, Take My Job. Just Leave Me the Discontinuity
As AI will help us do our current job better and better, my wish for all of us, humans, is to be knowledge seekers, social capitalists and challengers. Always.
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Mind the Green Gap: Why Consumer Experience Speaks Louder Than Compliance
Consumers are looking for brands to help them reduce negative consumption behaviours and guide experiences to make sustainable living easier.
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From Community to Commerce: Why Snapchat Converts
Snapchat lets brands connect with audiences in a way that feels personal, interactive, and natural, like chatting with a friend. In an age of polished perfection, that kind of authenticity is what truly converts.
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Brand vs Performance: Why the Age-Old Battle Needs a Bit Less Drama and a Bit More Planning
Planning around propensity, not persona, means the messaging is more relevant and consistent from the very top of the funnel to the bottom. Not brand or performance – just marketing, executed with purpose.
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The Tired Consumer Isn’t Buying Promises. They’re Buying Proof
The tired consumer isn’t unreachable. Reach them with a tangible shift towards respect and understanding. If you can be that kind of brand, you’ll matter—now and long after the headlines shift.
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Why AI Will Never Replace Human Creativity
Though AI will never replace creativity, there are plenty of areas where it does excel over humans—like identifying patterns, predictive modeling, or processing massive amounts of data.
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The Elves Are Enchanting, Not Unhinged, in Keebler’s Hollow Tree Pop-Up
Keebler has announced the return of the Hollow Tree via a new activation starting May 7 and coinciding with the launch of the new E.L. Fudge Choco Vanilla cookies.
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Changing the Process on CTV Ads
There are a number of factors advertisers can change, and they all add up to a dramatic improvement in CTV ad relevance.
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An Open Letter To The Brand Marketer In A Time of Chaos
Push forward, stay aggressive but flexible and always know the sun will rise tomorrow, even if ROAS doesn’t.
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Q&A with Rob Rakowitz, Head of Marketing at Vidmob
We sat down with Rob Rakowitz, Head of Marketing at Vidmob, to talk about how CMOs can find a path through current economic challenges, and why creative data is so important to brand growth and competitive leadership.
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Purpose-Driven Content With Sub-Genre
Brian Newman, Founder of Sub-Genre, shares the latest in purpose-driven content.
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Balancing Automation With Authenticity: The Art of Scalable Storytelling
Automation has opened up incredible possibilities for marketing teams. But with great power comes great risk of sounding like every other brand in the feed.
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Thinking Brand Safety: Setting a Higher Standard in Influencer Marketing
Brand safety isn’t just about protecting your reputation—it’s about empowering your brand to thrive, innovate, and lead with confidence.
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Marketers, Give Your Consumers the Gift of Authenticity on Mother’s and Father’s Day
By creating connective tissue between message, medium, and moment, we unlock the kind of storytelling that earns attention and action.
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Unhinged Marketing, The New Authenticity
The real question isn’t whether brands should embrace unhinged marketing. It’s how far they’re willing to go.
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From Pages to Participation: Why Events Are the New Currency in Media
In an era dominated by endless short-form content streams, algorithm-driven feeds and AI-generated matter, people aren’t just tired – they’re tuning out.
