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How Authentic Cultural Resonance Affects Your Bottom Line
Vevo is the destination for music videos: where culture unfolds, fandoms are formed, and 138M US viewers are captivated every month.
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Bridging the Gap: Performance Marketing Meets Brand Building
This panel discussion will delve into the importance of balancing performance-driven strategies with brand awareness initiatives.
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How United Airlines Soars to New Heights by Embracing a Creator Mindset
Join United Airlines, Meta and Dash Hudson as they unveil how United Airlines transformed its social media presence by adopting a creator mindset.
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Gen Z Hates Your Ads (Here’s How to Reach Them Anyway)
In an age where Gen Z dominates online spaces and culture, creating brand marketing that resonates is both challenging and paramount.
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The Power of Creators: driving authentic engagement and business results
In today’s digital world, creators are more than influencers—they’re community builders, storytellers, and drivers of business growth.
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Media Revolution: Redefining Growth Through Channel Diversification
Scott Kramer, VP of Growth at AS Beauty, and Edward Benedito, VP of Growth Marketing at Upside, join AppLovin’s Meagan Martino to discuss how and why brands and apps alike are expanding their media horizons and exploring new channels such as in-app advertising.
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Crafting the Perfect Combo: Message, Medium, and Attention
As one of the world’s largest quick service restaurant brands, Subway is known for its innovative approach to fun and talent-driven campaigns while meeting consumers in everyday moments.
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Brand Loyalty and the Gen Z Traveler: Lessons from the Marriott Bonvoy Bold Card
From Asia to Alaska, Gen Z loves to travel. With an emphasis on experiences over materialism and often lacking brand loyalty, Gen Z focuses on living life on its own terms.
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Mental Health Matters: Kenneth Cole & The Mental Health Coalition
We need to work together to empower access to vital resources and necessary support for all.
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Terry Crews: All About Super Serious
Known for standout roles like Terry Jeffords in Brooklyn Nine-Nine, President Camacho in Idiocracy and Hale Caesar in The Expendables, Terry Crews will take to the stage to dive into details surrounding one of his newest ventures — Super Serious, an innovative creative agency — as well as discussing his distinctive fusion of entertainment and advertising across media platforms. Don’t…
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Squeezing the Best Out of Life with Tay and Taylor Lautner
What do you do when life hands you lemons? Tay and Taylor from The Squeeze will show you how to make lemonade.
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Beyond the Surface: Leveraging Authentic Representation through Diverse Creators
In an era where consumers are more connected and socially conscious than ever before, brands must move beyond surface-level inclusivity to truly resonate on a multi-cultural scale.
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From Cost Center to Revenue Driver: Elevating Marketing’s Impact
Marketers need to demonstrate their value in this chaotic commerce landscape.
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Curiosity, Creativity, and Optimism with Yara Shahidi
Join producer and actress Yara Shahidi, host of SiriusXM’s “The Optimist Project,” and co-founder of 7th Sun Productions, for an insightful conversation on the power of authentic voices and building trust and personal connections with diverse audiences.
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Going for Gold: How Sports Brands are Winning the Relevance Race
It takes more than flashy product features to drive engagement.
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Going for Gold: How Self-Care Improves Athletic Performance
Women’s sports is emerging through new heroes and raw honesty from a range of people who are open about the alignment it requires to be a world class athlete.
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Brand as ‘Multiplier’ – Why We Need to Rethink Brand vs Performance
This session presents the latest thinking on high-impact advertising, at a time when budgets are under considerable pressure.
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Advertising Week Great Minds 20th Anniversary Kick-Off
Advertising Week Chairman and Great Minds podcast host Matt Scheckner sits down with a hand-picked group of leading luminaries for a look back at the past 20 years and a look ahead to what’s next.
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Best Buy & Qualcomm: Marketing AI in Consumer Tech
It’s an AI-fueled collaboration that’s making waves in consumer tech.
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ReachTV Launches New Original Cooking Series “Stand & Stir” with Chef Lorena Garcia
ReachTV, the leading streaming television network for travelers, has teamed up with renowned Chef Lorena Garcia for a new cooking series, Stand & Stir with Chef Lorena Garcia.
