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Transforming Shopping Moments into Real Outcomes
Change and disruption is the new normal, but by focusing on creating opportunities on the Open Internet retail marketers can not only keep up, but stay ahead of the curve by creating unique personalised content to already engaged audiences and transform shopping moments into real outcomes.
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How to Build a B2B Social Engine That Hums
Capturing attention requires cross-organization collaboration and teams that think bigger, make better content, and ensure it’s delivered through the right channels to engage audiences. After all, engaging audiences is the ultimate goal—and what matters to a company’s bottom line.
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Meet Tina and Milo, Official Mascots For The 2026 Winter Olympics
The Paris 2024 Olympic Games may be over, but in two short years it will be time for the start of the 2026 Winter Olympics, or Milano Cortina 2026. Hosted by Milan and Cortina d’Ampezzo in Italy, registration is now open on the ticketing platform for the Olympic and Paralympic Winter Games.
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So Cookies Aren’t Going Away Tomorrow – That Doesn’t Mean Marketers Should Take Pause
When Google’s ‘A new path for Privacy Sandbox on the web’ blog post about Chrome no longer deprecating third-party cookie was published a few weeks back, industry leaders breathed a collective sigh of relief.
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Creativity, Brands and the Future of Music and Marketing
Few careers are more vocation-driven than creativity – whether that is music, art or the movies. It often transcends material considerations and bestows on many creators a spiritual feeling of entitlement and self-fulfilment.
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Bridging the Divide: Gen Z and Baby Boomers Can Face Generational Workplace Challenges Together
The opportunities and challenges associated with a workforce that is increasingly age-diverse are many. And no matter when you find yourself on the age/experience spectrum, you can play a role in finding and highlighting the value-creating opportunities and minimizing or eliminating unproductive friction.
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Eastbourne Borough FC and ReachTV Announce Exclusive Naming Rights Partnership
Eastbourne Borough Football Club (EBFC) and ReachTV have entered into a one-year exclusive naming rights partnership, renaming the Priory Lane home ground as the “ReachTV Stadium.” This collaboration extends the successful relationship initiated in late 2023, which included the pilot of the TV show “Health of the Game.”
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Prioritize Privacy, or Cling to a Model Doomed to Disappear
To those in the digital advertising industry, another twist in the tale of the cookie deprecation was not unexpected. But that Google would seemingly renounce its promise to cut off these third-party identifiers all together, was abrupt to say the least.
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Large Agencies vs. Small Agencies: Which Is Better for Nurturing Young Talent?
We all know that great young talent is hard to find. If you’re lucky enough to hire someone who’s eager to learn and excited for their career in advertising, help to nurture that spirit every day.
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If You’re Scrolling, You’re Olympics’ing
The Olympics in marketing is a little like the Super Bowl, but it only comes around every four years. A lot of brands are counting on a lot of eyeballs to make marketing budgets count. In the past you could almost hear the marketing shots being made by big advertising execs, and see them fall flat on big billboards and…
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Transmit and ReachTV Announce Strategic Partnership to Enhance Live Sports Advertising Experience
Innovative Collaboration Aims to Optimize Viewer Experience and Maximize Ad Revenue Through Cutting-Edge Technology and Seamless Integration
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Happy 80th Birthday, Smokey Bear!
Doesn’t it feel as though it was just yesterday when we were wishing Smokey Bear a happy 75th birthday? Smokey Bear’s 80th birthday officially falls on August 9, 2024, marking eight decades of the mascot having the longest running public service initiative in United States history.
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“Man Plans, and Google Laughs” — Q&A With MGID’s Madi Bachar on Google’s Cookie U-Turn
Google’s recent decision to maintain its use of third-party cookies on Chrome, rather than phasing them out as previously announced, has sent ripples through the industry. This U-turn — like many of the tech giant’s decisions — has highlighted the complexities and dependencies within the digital ecosystem.
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CMO Shakeup: Turning Potential Turmoil into Triumph for Your Agency
Times of change can be turbulent, especially given the history and frequency of CMO-level turnover. Whenever that moment hits, agency leaders need to prioritize communication over remuneration.
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9 Risky Financial Decisions You Might Consider Making as Soon as Possible
There’s a reason why most people aren’t taking these risks. Risks are scary. You’re more likely than not to lose money by following this list. However, as long as you’re careful, approach it strategically, and invest only the money that you can live without, there’s a potential for a huge profit. Some people are fine with these odds.
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The New Brand Advantage: B2B with a B2H Mindset
It’s time to define your brand’s approach to doing B2B with a B2H mindset. If you focus, prioritize, and then test new approaches, you can create experiences that drive new impact and deliver more of the value needed to grow.
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3 Data-Paved Paths to Improved Publisher Monetization
To maintain and grow revenue into the future, publishers need a fundamental understanding of today’s addressable advertising solutions and how they’re evolving.
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The Top Trends Influencing Brand Marketing Reach & Creator Monetization in 2024
Understanding the trends driving this marketing trend will help big brands and small businesses maximize their influencer relationships.
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Enhancing Media Planning With Mid-Funnel Strategies
By engaging consumers mid-funnel and aligning with their values, brands can build stronger relationships, drive relevance, and ultimately improve conversion rates.
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How Nike’s Iconic Brand Can Get Back on Track
As a longtime runner and Nike devotee, I recently found myself with an unexpected dilemma. While shopping for new running shoes prior to a business trip, I was drawn to a pair made by On Running instead of my usual Nikes.
