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Modern Media: Harder to Measure, Harder to Activate and Harder to Optimize
By embracing these solutions, we can redefine media strategy and execution standards, ensuring relevance and success in the modern media landscape.
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Why Strategic Churn Is Good for Your Bottom Line
Let’s look at why strategic churn is emerging as a powerful tactic for subscription companies to optimize customer lifetime value (CLTV), drive net revenue retention (NRR), and achieve positive cash flow, all while fostering deeper relationships with their most valuable customers.
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Understanding the Assignment – Gen-Z Hits Different
The influence of Gen-Z will only grow, both in economic terms and cultural impact. For marketers, the challenge is to adapt and innovate continuously to meet the expectations of this digitally forward generation.
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From Social Media to AI: How to Navigate the Future of Search
Brands can use many techniques, including adding product schema and ensuring the site is mobile-friendly.
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Why Publishers Need to Grasp Contextual Data as Cookies Grow Stale
Google’s cookie deprecation might continue to edge further into the future, but publishers and advertisers should take advantage of the delay to test and optimise the fast-evolving power of contextual data, readying themselves to hit the ground running as cookies fast approach their use-by date.
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Friend or Foe? AI’s Transformative Impact on Websites and Contextual Targeting
The promise of contextual targeting as an easy-to-integrate cookieless solution may be appealing to advertisers, but under scrutiny, it remains limited and not sustainable in a world without identifiers.
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Stay on Target: Why Google Should Use AI to Stick to Their Plan to End Cookies in 2024
With Google once again announcing a delay in the demise of cookies, now until 2025, it’s tempting to think the cookie-less future will never come.
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Big Brands’ Social Ads Are Missing One Big Segment – And It’s Easier To Fix Than You Think
Despite having the resources to reach large consumer bases, even the largest brands are underperforming in reaching the mobile gaming-first audience.
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Choose OOH This Political Season
With today’s voter spending more than 70% of their time away from home and increasingly blocking ads online, political marketers simply cannot afford to skip out on DOOH this election season.
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Want to Connect With a Next-Gen Audience? Get Into Gaming
From long term strategy to showing up in the right place, here’s how to truly connect with the most important audience for your brand.
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Performance vs. Branding: How to Design Creative That Works for Both
Marketing as an industry has been guilty of keeping performance and branding in silos, but creative teams shouldn’t think that way. As I said before, a good designer – even one fresh out of school – knows how to create with a goal in mind.
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A Marketer’s Guide to Navigating the Uncertainty of Tiktok’s Potential Ban
With the threat of a potential ban getting closer, marketers are necessarily seeking guidance in these uncertain times.
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The Forces Driving Stronger First-Party Data Practices
Establishing a method to connect your best data with identity-based solutions across partners and channels will pay off now and into the future.
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Why I’d Risk Everything for BTS
The biggest lessons any marketer could learn from BTS’s cutting edge marketing is follow your fans, learn from them and grow with them.
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Lifting the Weight of Paperwork: AI as an Assistant, Not a Competitor
Ultimately, marketers should embrace the change; GenAI technology is opening more doors than it is closing.
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Navigating New Altitudes of Personalization in Travel Advertising
If travel brands want to enjoy a high-flying, medal-winning summer, Deep Learning will deliver the success their businesses are striving for.
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Goodbye Chatbots, Hello Multimodality and Autonomous Agents: What OpenAI and Google’s Latest Releases Mean for Business
Along with new developments from other foundational models such as Claude3 and Llama 3, the recent “updates” from OpenAi and Google show that AI transformation is accelerating.
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How Do You Measure Attention Out-of-Home?
In the world of outdoor advertising, where attention is the ultimate currency, the advancement of attention measurement is vital, turning conjecture into concrete data.
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How Does CTV Reach More than Half of TV’s $100M by 2027?
There’s a reason why companies like Blockboard are taking so much share from the programmatic players utilizing that $9 billion in long tail video. That reason is transparency for buyers.
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Cultural Sensitivity in Global Marketing: Avoiding Pitfalls and Embracing Diversity
Marketing to a global audience isn’t easy. However, you can streamline the process by embracing diversity while forging key partnerships in your target market.
