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Not the Same Story – AGAIN!
By asking yourself probing questions when you write, you can deliver true thought leadership, rise to the top of a social feed or cluttered inbox, and capture the attention of your recipients in a meaningful and impactful way.
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From Eco-Conscious to Actionable: How Brands are Embracing QR Codes for Sustainability
By embracing QR Codes and other tech-driven strategies, brands can deepen their commitment to sustainability while working towards a more eco-conscious future.
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AW360 Catches Up with VideoAmp’s Chief Commercial & Growth Officer, Pete Bradbury
Bradbury shares his 30-year perspective on the measurement industry, why he joined VideoAmp at the beginning of this year and how VideoAmp will carry its reputation as the advanced currency provider into Upfronts and the rest of 2024.
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The Balancing Act: Creativity, Compliance, and Branding in Label Design
The journey to creating an effective supplement label is a balancing act, requiring a careful blend of compliance, creativity, and brand identity.
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Missed Connections: Why Did Brands Ignore Gen Z at Super Bowl LVII?
If brands choose to play, the Super Bowl is a chance to start a conversation which can last a lifetime—not just thirty seconds.
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Are You Keeping Your Top Talent Engaged?
Replacing a key team member could cost up to four times their annual salary! Plus, the loss can demotivate your remaining staff, increasing turnover even more.
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A Practical “How-to Guide” for Leveling the Gender Playing Field at Work
Did you know that integrating more women into leadership roles isn’t just about equity—it’s also smart business?
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Forget Cookie Doom and Gloom, 2024 Is the Year of Data Collaboration
To survive these stormy seas, we need to break down the walls both within and between the many component players in the digital advertising ecosystem, embracing a “rising tide lifts all boats” mindset.
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Wanted vs Needed: The Formula to Brand Resilience in a Turbulent Year
Buckle up, 2024 is in full swing and we’re already seeing a year defined by extreme volatility across every aspect of the economy, politics, the environment, and society.
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Experts Analysis, Insights and Perspectives on the IPA Bellwether Q1 Results
In this piece we delve into expert insights surrounding the latest results, uncovering invaluable perspectives that shed light on the current state of the industry.
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Is Cookieless the Next Boy Who Cried Wolf?
The death of third-party cookies isn’t a return to early digital marketing, rather it will lead to solutions that will balance the needs of consumers privacy and digital marketing.
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3 Key Reasons to Buy an Analytics Tool for Your Workforce
Navigating the complexity of workforce data can often feel daunting, but it’s a gold mine of insights waiting to be unearthed.
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Mastering the Machine: AI Maturity Models for Organizations
The true measure of AI maturity lies not in achieving a universal standard but in how effectively AI is integrated to solve real-world problems and create value in your specific context.
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Navigating the ‘Woke’ Generation
Understanding the changing dynamics within Gen Z presents an opportunity for advertisers to innovate and differentiate their approaches.
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G-Wiz
Team: Washington Wizards
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Say Hello to HI (Human Intelligence)
Used ethically, AI has the potential to actually enhance the authenticity of marketing campaigns by helping marketers identify HI in the wild.
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Leading in a Changing World: A Vision for the Future of Leadership
Embracing diversity can have transformative power in the workplace, allowing people to be more seen, more supported, and more heard.
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Cookies, CTV, and Consent: Key Talking Points for the Ad Industry in Q1 2024
As the space – and the technology that supports it – continues to emerge and evolve, marketers must keep in mind one thing before deciding whether to embrace any change: their customers.
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Bah Humbug! Has Seasonal Marketing Become ‘Too Much’?
Instead of following the crowd, it would be refreshing if a retailer dedicated that valuable seasonal aisle shelf space to support independent brands, startups, and local businesses.
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Cookieless Age? More Like the Contextual Renaissance
It’s imperative for advertisers still looking for a post-cookie solution in 2024 to proactively adapt their strategies to feature contextual more centrally.
