Apply Digital

Participating in

• The Fandom Advantage: How Strategies Can Fuel Brand Growth

  Creativity Stage

  • Content & Pop Culture

  • Daisy BoatengHead of Global Brand Engagement – iT CosmeticsL'Oreal
  • Dennis ClausVP StrategyApply Digital
  • Stephanie RogersEVP, MarketingSan Francisco 49ers

  This session explores how sports fandom provides a model for brands to move beyond transactional loyalty and foster true fans. We’ll discuss insight from our research that reveals how embracing fandom principles such as community, identity, gamification, recognition, and personalization allows consumer brands to unlock deeper engagement and lasting advocacy – particularly among Gen Z, who expect authenticity, interactivity, and participation.

  Mon 10/6 • 12:50PM EDT30 minsIn person

• Insight to Impact: Storytelling, Scale & AI at Apply Digital:

  Insights Stage

  • Lauren MilneChief Growth OfficerApply Digital
  • Sophie MackieGlobal Head of SalesAdvertising Week

  Most brands struggle with storytelling not because they lack creativity, but because they skip the step that matters most: insight. In this conversation, Lauren Milne of Apply Digital will dive into how true storytelling begins with digging deep, understanding audience needs (sometimes before they even know them).

  We’ll also tackle the balancing act: how to personalize at scale in a way that feels real, not robotic. And yes, AI can help unlock that power, but only when humans steer it with judgment and empathy. Join us as Lauren shares how Apply Digital is weaving strategy, tech, and human insight into stories that actually connect.

  Tue 10/7 • 6:45AM EDT15 minsIn person