Off the Feed & Into the Chat: How the Internet Has Gone Private
In a world where people express themselves through reaction GIFs, emojis, and memes, how do we define success? This session will explore how emerging tools like GIPHY are helping brands measure cultural velocity, not just impressions. Messaging offers a new form of opt-in engagement, where search and share data provide valuable insight into what users want your brand to mean. Performance here isn’t about persuasion or conversion, but participation, and that’s a more powerful signal than a swipe or a skip.