The Future of Creativity: Curiosity, Craft, and Courage in the Age of AI
Creativity today is being redefined-not just by AI, but by how we make, learn, and share. Being best-in-class isn’t about shortcuts, but the courage to try, commit, refine, and value process as much as product. In this fireside chat, Instrument CCO Nishat Akhtar and ≈åURA’s Head of Brand Design, Benjamin Parisot, explore the tension AI creates-efficiency for business, imagination for creatives-and the opportunity to combine both with authenticity, taste, and a relentless willingness to learn.