Livewire

Participating in

• Power in Play: Gaming’s Rise as the New Language of Identity and Belonging

  Insights Stage

  • Brands & Marketers

  • Pete BasgenVP, Strategy, North AmericaLivewire

  Gaming is the most powerful social connector of our time, a space where identity is expressed, communities are forged, and culture is remixed daily. “Power in Play” reveals how gamers across geographies and backgrounds see play as core to who they are. This session will exclusively unveil insights from Livewire’s proprietary research and explore the implications for culture, creativity, and brand storytelling in a world where gaming is the new cultural lingua franca.

  Mon 10/6 • 9:50AM EDT15 minsIn person

• Leveling Up: Authenticity, Identity, and the Future of Fandom

  Creativity Stage

  • Campaigns & Creativity

  • Katie IngramDirector of EuropeAdvertising Week
  • Indy KhabraCo-Founder & Co-CEOLivewire

  Gaming is no longer a niche pastime, it’s a cultural crossroads where music, sport, entertainment, and storytelling collide. In this conversation, Indy Khabra of Livewire walks us through how gaming is driving cultural convergence, the real value of in-game engagement, and why identity is still the underestimated frontier (hello, Gamer.ID). We’ll also dive into what makes gaming partnerships authentic (no stunts, please), how blending IP with leagues like the NFL enriches both sides, and how Indy’s journey building a global gaming marketing leader has taught him the power of community, iteration, and bold vision.

  Thu 10/9 • 12:25PM EDT15 minsIn person