Innovations in Cross-Channel Attribution: Elevating Audio in the Media Mix
Join Brent Lightfoot of iHeartMedia and Jim Ballas of Magellan AI as they explore how attribution advances are elevating podcast, streaming, and broadcast radio measurement to the same level as display, digital video, and CTV. This panel will show how multi-touch and cross-channel tools capture audio’s full impact, provide brands and agencies with accountable insights, and illustrate how it fits into the broader media mix.