From Dreaming to Dwelling: Tap into Consumer Journeys That Start with a Dream
The journey to a new home begins with a dream. It’s a deeply aspirational process of consumers imagining their future. It’s a blank canvas where they define who they are and how they want to live. How do brands become part of this intensely personal journey? This session explores how to build an emotional connection with consumers and earn a place in this journey-from the first spark of inspiration on a digital mood board to unpacking the last moving box.