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SHE Media: Building Community Through Conversation
SHE Media has grown from a digital publisher into a cultural connector, bringing women together through content, live events, and wellness-driven experiences. Kristen Fairback, EVP of National Sales, shares how the brand is redefining engagement – from their Women’s Health Summits to SXSW – by turning conversations into movements. We’ll dive into how SHE Media bridges generations, amplifies women’s health…
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ID for Every Ad: Why Universal Ad Tracking is the Industry’s Next Imperative
Advertising is leaking money, about $27 billion a year thanks to fraud, duplication, and a messy, fragmented digital ecosystem. That’s not just a media headache, that’s a C-suite problem. In this conversation, Nada Bradbury, CEO of AD-ID, explains why the fix isn’t another shiny new tool, but something much simpler: a universal ‚Äúbarcode‚Äù for every ad. Just like products on…
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Insight to Impact: Storytelling, Scale & AI at Apply Digital:
Most brands struggle with storytelling not because they lack creativity, but because they skip the step that matters most: insight. In this conversation, Lauren Milne of Apply Digital will dive into how true storytelling begins with digging deep, understanding audience needs (sometimes before they even know them). We’ll also tackle the balancing act: how to personalize at scale in a…
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Beyond the Logo: How Mastercard Is Redefining Brand Connection
A brand today is more than a logo or tagline, it’s a living experience. Mastercard has been pioneering multisensory branding, from its Sonic identity to Priceless experiences, to meet consumers in the moments that matter most. Now, with the launch of Commerce Media, Mastercard is taking the next step: connecting advertisers, publishers, retailers, and consumers through trusted, data-driven insights. In…
