By embracing authenticity, wit, and cultural relevance, we will show how brands can craft campaigns that challenge norms, ignite conversations, and leave lasting impact. Attendees will hear three compelling case studies that will showcase actionable strategies that build trust and inspire brand partners to embrace bold, culturally resonant ideas that break through and make a difference-all while fostering courageous creativity.
Marketers and brand leaders know the industry has become addicted to short-term performance metrics like Last Click and ROAS Рbut those numbers rarely capture the full story. In this session, Mike Menkes, Group SVP at Analytic Partners, will share ROI Genome® insights that reveal why the most successful brands are rebalancing toward strategies that connect brand in order to drive performance.
For over 55 years, Time Out has been the go-to guide for what’s new in cities around the world-spotlighting trends, subcultures, and the best places to eat, drink, and explore.
In 2014, the brand took things offline with Time Out Market Lisbon, and now there are 13 Markets worldwide, including two in NYC, where top chefs, cocktails, and culture come together under one roof.
This conversation will dig into how Time Out has evolved from a media brand into a global cultural connector-partnering with brands like Capital One, Disney, and Coca-Cola, and creating real-life moments that matter more than clicks or impressions.
AI is rapidly reshaping marketing, but without human grounding it risks sameness, eroded trust, and poor decisions. In this session, leaders from GWI, TikTok, and Razorfish share how to use AI to elevate creativity, storytelling, and differentiation while driving growth and confidence. They’ll explore the shifts redefining AI in marketing, how leadership is responding, and what effective AI looks like when machine intelligence is guided by human insight.
Regulated industries – from pharmaceuticals and healthcare to finance, insurance, and alcohol – face some of the strictest guardrails in advertising. Messaging is tightly controlled, compliance is paramount, and the margin for error is slim, often sidelining innovation. This session explores how brands can break through without breaking the rules, as industry leaders share media and creative strategies that spark engagement, proving that in even the most controlled environments, constraint can fuel bold, effective ideas.
Out of Home advertising has played a critical role as a key driver of PepsiCo brand growth, reaching consumers through creativity, context, and data to drive real-world impact.
From innovative drone shows to experiential activations, traditional executions to dynamic DOOH creative, PepsiCo’s iconic product portfolio has captivated audiences through OOH to spark joy and create smiles in ways that only this medium can deliver.
In an industry that often defaults to transactional relationships, learn how giving creators a seat at the strategy table empowers them not just as content engines, but as culture-shaping collaborators who drive full-funnel results.The brands winning now are forging stronger relationships with creators based on trust and long-term investment.
In this moderated discussion, hear from brands, platform and marketing experts about how creator campaign results exponentially improve across effectiveness, efficiency, and results.