Stop Guessing, Start Growing: Choosing the Right Marketing Channels to Test

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    With more marketing channels than ever, choosing where to invest is critical. This panel will share a framework to evaluate your options, align with your goals, and run scalable experiments that drive long-term strategy.

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    Key Takeaways

    1. 1.Real-world examples of successful (and unsuccessful) channel bets
    2. 2.How to balance risk and reward in channel testing
    3. 3.Common pitfalls to avoid when launching channel experiments