Commerce Media Insights
COMMERCE MEDIA TRENDS REPORT
Commerce Media is reshaping digital advertising by helping brands connect with consumers in a world increasingly driven by data and commerce. By leveraging retail data alongside advanced targeting, it’s become a key force in marketing, enabling brands to reach customers at critical touchpoints in their purchasing journey.
This report dives into what Commerce Media is, why it’s becoming so important, the trends shaping it today, and where it’s headed in the near future.
KINECTIVE MEDIA AT AWNEWYORK 2024
Interview: Kinective Media by United Airlines- The Traveler Media Network
The Traveler category is the new entrant in the world of Commerce Media, and creates limitless opportunities for brands and advertisers to connect with highly valuable, engaged audiences across multiple touchpoints.
Hear more about the journey so far, the success stories with our pilot partners, and the plans to create new ways for brands to interact with our audience across digital and physical screens, in flight content and experiences, and post-journey media channels.
United Airlines launched Kinective Media in June of 2024 to innovate and enhance the customer journey by bringing more relevant and personalized content and advertising to the millions of travelers who have money to spend and attention give.
Hear from James Rothwell, Managing Director, Brand Marketing for MileagePlus and Kinective Media on the mission to create the world’s first and largest traveler media network, standing up a business in 9 months, examples of successes so far, and now scaling through innovation and partnerships.
