AWEUROPE PARTNER CONTENT
Social Video Is a Microcosm for the Fragmented Media Mix
By Megan Gall, VP of Strategy, Innovid There was a time when digital strategy meant mastering two or three platforms. Google, Meta, and, later, Amazon defined the rules of engagement—each […]
The End of “Good Enough” Content in the Age of Algorithmic Judgment
By Caroline Levere, SVP Performance Creator, New Engen For years, brands have treated creative as a volume game. More content. More variations. More output. The assumption was simple: if you […]
From Identity to Intelligence: Why Collaborative Data is Marketing’s Next Competitive Frontier
By Alistair Bastian, CTO, Data and Technology Solutions at WPP The data-driven marketing industry has spent years treating identity as the holy grail. But that era is closing fast, squeezed […]
AW360 Q&A: Orange 142’s Barbara Burnett on Mid-Market Programmatic Today
By Becky Johnson, CEO, Workhorse Studio LLC Programmatic has become more powerful, but also harder to manage. For many teams, the challenge isn’t access to tools. It’s understanding what’s working, […]
Did CPM Break the Open Web?
By Bryan Quinn, President and Co-Founder, Shopsense Institutions don’t typically collapse from the outside. They do so from within, one small compromise at a time. Then suddenly one day, you […]
Vibe Coding is Reshaping the Mobile App Economy, With Big Implications for Advertising
By Henry Humadi (Ph.D), VP of Product, Supply @ Liftoff Over the last six months, interest in “vibe coding” and AI-powered development tools has exploded. At Liftoff, for example, we […]
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AWEUROPE 2026 NEWS
Social Video Is a Microcosm for the Fragmented Media Mix
By Megan Gall, VP of Strategy, Innovid There was a time when digital strategy meant mastering two or three platforms. Google, Meta, and, later, Amazon defined the rules of engagement—each […]
The End of “Good Enough” Content in the Age of Algorithmic Judgment
By Caroline Levere, SVP Performance Creator, New Engen For years, brands have treated creative as a volume game. More content. More variations. More output. The assumption was simple: if you […]
From Identity to Intelligence: Why Collaborative Data is Marketing’s Next Competitive Frontier
By Alistair Bastian, CTO, Data and Technology Solutions at WPP The data-driven marketing industry has spent years treating identity as the holy grail. But that era is closing fast, squeezed […]
AWEUROPE 2025 PARTNER CONTENT
Social Video Is a Microcosm for the Fragmented Media Mix
By Megan Gall, VP of Strategy, Innovid There was a time when digital strategy meant mastering two or three platforms. Google, Meta, and, later, Amazon defined the rules of engagement—each […]
The End of “Good Enough” Content in the Age of Algorithmic Judgment
By Caroline Levere, SVP Performance Creator, New Engen For years, brands have treated creative as a volume game. More content. More variations. More output. The assumption was simple: if you […]
From Identity to Intelligence: Why Collaborative Data is Marketing’s Next Competitive Frontier
By Alistair Bastian, CTO, Data and Technology Solutions at WPP The data-driven marketing industry has spent years treating identity as the holy grail. But that era is closing fast, squeezed […]
AW360 Q&A: Orange 142’s Barbara Burnett on Mid-Market Programmatic Today
By Becky Johnson, CEO, Workhorse Studio LLC Programmatic has become more powerful, but also harder to manage. For many teams, the challenge isn’t access to tools. It’s understanding what’s working, […]
Did CPM Break the Open Web?
By Bryan Quinn, President and Co-Founder, Shopsense Institutions don’t typically collapse from the outside. They do so from within, one small compromise at a time. Then suddenly one day, you […]
Vibe Coding is Reshaping the Mobile App Economy, With Big Implications for Advertising
By Henry Humadi (Ph.D), VP of Product, Supply @ Liftoff Over the last six months, interest in “vibe coding” and AI-powered development tools has exploded. At Liftoff, for example, we […]
AWEUROPE 2025 SPOTLIGHT ON RETAIL
Social Video Is a Microcosm for the Fragmented Media Mix
By Megan Gall, VP of Strategy, Innovid There was a time when digital strategy meant mastering two or three platforms. Google, Meta, and, later, Amazon defined the rules of engagement—each […]
The End of “Good Enough” Content in the Age of Algorithmic Judgment
By Caroline Levere, SVP Performance Creator, New Engen For years, brands have treated creative as a volume game. More content. More variations. More output. The assumption was simple: if you […]
AWEUROPE 2025 SPOTLIGHT ON BRANDS+MARKETERS
Social Video Is a Microcosm for the Fragmented Media Mix
By Megan Gall, VP of Strategy, Innovid There was a time when digital strategy meant mastering two or three platforms. Google, Meta, and, later, Amazon defined the rules of engagement—each […]
The End of “Good Enough” Content in the Age of Algorithmic Judgment
By Caroline Levere, SVP Performance Creator, New Engen For years, brands have treated creative as a volume game. More content. More variations. More output. The assumption was simple: if you […]
From Identity to Intelligence: Why Collaborative Data is Marketing’s Next Competitive Frontier
By Alistair Bastian, CTO, Data and Technology Solutions at WPP The data-driven marketing industry has spent years treating identity as the holy grail. But that era is closing fast, squeezed […]