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  • Vibe Coding is Reshaping the Mobile App Economy, With Big Implications for Advertising

    Vibe Coding is Reshaping the Mobile App Economy, With Big Implications for Advertising

    By Henry Humadi (Ph.D), VP of Product, Supply @ Liftoff Over the last six months, interest in “vibe coding” and AI-powered development tools has exploded. At Liftoff, for example, we analyzed organic traffic for five top AI coding platforms – Cursor, Windsurf, Bolt, Lovable, and Base44 – from August to February. During that period, traffic grew from 2.14 to 4.22…

  • The $1 Trillion Ad Industry Is Flying Blind. AI Twins Can Fix That

    The $1 Trillion Ad Industry Is Flying Blind. AI Twins Can Fix That

    By Dr. A.K. Pradeep, CEO and Founder of Sensori.Ai Global advertising spend is projected to surpass $1 trillion in 2026. Generative AI now produces content at the speed of thought. And yet, for all this investment and firepower, the marketing industry still can’t reliably answer its most basic question: does any of it actually work? The dirty secret is that most…

  • Timeless or Tired? How to Keep Logos Relevant

    Timeless or Tired? How to Keep Logos Relevant

    By Jess Kaye Director at CHILLI Kellogg’s, Pepsi, Starbucks… what do their logos have in common? They’ve mastered the tricky balance of evolving with changing trends and tastes, while holding onto their established identity. Logos are the face of a brand: the visual ID that carries weight with consumers – and as such, can completely shift how they feel about…

  • In the Current Economic Uncertainty, Small Businesses Are Investing in Marketing

    In the Current Economic Uncertainty, Small Businesses Are Investing in Marketing

    By Frank Vella, CEO of Constant Contact When times get tough, the old playbook says to tighten your belt and cut costs wherever you can. But small businesses in 2026 are flipping the script. For Constant Contact’s latest Small Business Now report, we surveyed more than 1,500 small business owners to understand their concerns and strategies around marketing for 2026. While…

  • It’s Time to Renew the Vows: How to Mend the Fractured Client/Agency Relationship

    It’s Time to Renew the Vows: How to Mend the Fractured Client/Agency Relationship

    By Brett Banker, Co-founder, X&O I’ve spent twenty-five years in this business, and I can tell you: the client-agency relationship is fractured. These aren’t irreconcilable differences. It’s not time to lawyer up or anything. Just high time to hit the couch and let the truth pour out. It’s not everywhere. It’s not always. But often enough that it’s worth saying…

  • From First in Break to First in Mind: Why the Home Screen Deserves Attention

    From First in Break to First in Mind: Why the Home Screen Deserves Attention

    By Helen Keelan, Head of Sales, General Market Europe at LG Ad Solutions First impressions have always mattered in media, and today they happen sooner than many advertisers realise. In the days of linear TV, the coveted “first in break” slot was everything. Now, in a streaming-first world, that decisive moment comes before a show even starts. Viewers can spend…

  • Can Brands Fill The “Belief” Gap?

    Can Brands Fill The “Belief” Gap?

    People want something to believe in. And the impact for marketers goes further than you might expect By Alexa Beck, Co-Founder, Quick Study These days, your identity isn’t just personal, it’s filled with almost limitless options. Cultural identity, political identity, religious identity and more – there are countless iterations, each with their own rules and belief systems. And when those identities…

  • “Shrinking” Lessons for the Booming 50+ Market

    “Shrinking” Lessons for the Booming 50+ Market

    By Danielle McMurray, VP Marketing, AARP Media Advertising Network (AMAN) The third season of the TV series “Shrinking” recently dropped – continuing its successful run thanks to a terrific ensemble cast, with actors ranging in age from their early 20s to their early 80s (I’m looking at you, Harrison Ford). No spoiler alerts here – I’m a big fan of the show. But…

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